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Two years after the slowdown and attempted blocking began, we're looking into what really happened to Russian-language YouTube: how creators and viewers adapted, where views and advertising budgets shifted, why alternative platforms failed to replace the service, and how exactly the restrictions failed.

Subscribe to the channel: @rush.mediakar
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Contents:

00:00 Introduction
01:14 Global Experience: How YouTube Was Blocked in Other Countries
02:58 What Happened to the Audience and Traffic in Russia
04:05 The VPN Era: Blocks and Workarounds
05:16 A Blow to Bloggers and Businesses: Loss of Monetization
07:24 Google Bankruptcy and Multi-Billion Dollar Fines
08:11 Technical Issues: GGC or TSPU?
09:51 Official Position and Real Reasons for the Slowdown
10:38 How Views Are Counted: A Platform Comparison
11:21 Changes in View Counting Rules
12:11 Advertiser Reaction and Budget Redistribution
12:35 Audience Quality and Retention Time
13:03 The State of the Influencer Marketing Market
14:31 Rutube Results and Indicators
16:22 Why Domestic Alternatives Haven't Replaced YouTube
17:30 Key Conclusions on Import Substitution Attempts
20:06 Key Miscalculation: Why Authors Became

#youtube #youtube #youtubeblocking #youtubeslowdown #rknu #youtubenews #youtubepromotion #youtubechannel #bloggers #youtubeinrussia