WHY YOUR FASHION BRAND WILL FAIL | How To Start A Successful Clothing Brand | STEP BY STEP GUIDE #75
The eCom Show by Shan
50,397 views
ഞങ്ങളുടെ WhatsApp ഗ്രൂപ്പിൽ ചേരാൻ / ഞങ്ങളുടെ Shopify Course (2 Hour) ലേക്ക് ജോയിൻ ചെയ്യാൻ / നിങ്ങളുടെ ബിസിനസ്സ് വളർത്താൻ / നിങ്ങളുടെ ബിസിനസ്സ് ഓൺലൈനിലേക്ക് മാറ്റാൻ
തുടങ്ങിയ എന്ത് ആവശ്യത്തിനും ഞങ്ങളെ ബന്ധപ്പെടുക: https://link.theecomshow.com/episode-75
Consultation with Founders of MyDesignation - https://mentors.theecomshow.com/produ...
Venue Partner : Creators & Marketers School - https://link.theecomshow.com/eEDarg
----------------------------
🎙️ Podcast Episode
Swaroop Krishnan and Gopika Menon built Kerala's hottest fashion brand from scratch. In this episode, they share their real startup story - the good, the bad, and the crazy!
🎯 What's Inside:
How personalized fashion is changing the game
Why they picked such a long brand name
Their pricing strategy that actually worked
Getting scammed & bouncing back stronger
Why they said NO to quick money for brand building
Celebrities wearing their clothes & website crashes
Taking the brand from online to Lulu Mall
The psychology behind mall crowds
Raising funds & talking to VCs
Expanding to other states
Using AI in fashion design
----------------------------
⏱️ Timestamps
00:00 - Recap
02:20 - Introduction
03:55 - Personalized Fashion
05:51 - Learning Design
08:09 - Swaroop Joins Gopika’s Business
08:56 - Why the Long Brand Name?
11:55 - “Ettinte Pani” and Indian Market
15:15 - Tiruppur and Clothing Industry
18:21 - High-Ticket vs Low-Ticket Pricing
22:18 - The Fire to Start a Brand & What Happened After the Scam (How They Caught the Fraudster)
26:50 - Startup from Trivandrum
30:37 - Sacrificing Revenue for Brand Building
32:45 - Celebrities Who Wore the MyDesignation Brand
36:36 - Website Crash
39:33 - Becoming a Celebrity Brand
40:59 - Movie Collaborations (Merchandise)
44:52 - Increasing Average Daily Orders
45:49 - Building the Team
46:43 - Changing Trends
48:24 - Ideas Inspired by Travel
50:32 - Marketing Strategy of MyDesignation
52:18 - Trap of Marketing Agencies
53:43 - Profitable From Day 01
57:54 - Expansion
54:46 - Sacrifices From Mothers
59:26 - How the Omni-Channel Model Works
1:00:35 - Outlet in Lulu Mall Procedure
1:03:12 - Crowd at Lulu Mall
1:05:30 - Psychology of Crowds
1:09:11 - Calicut Branch
1:10:35 - System for D2C
1:12:49 - Fundraising
1:13:51 - Terminologies
1:15:32 - VCs' Approach
1:26:10 - Expansion Plans
1:27:59 - Outlet as Brand Expression
1:31:19 - Tools of My Designation
1:34:12 - How Gaming shaped swaroop a
1:35:44 - Registration Process of LLP
1:37:12 - How Do Founders Split Tasks?
1:37:51 - Operations and Logistics
1:39:26 - How Can We Expand to Another State
1:42:31 - Design Process
1:46:29 - AI and Conclusion
----------------------------
🎤 Guest Info
→ Swaroop Krishnan (Co Founder and CEO of MyDesignation)
🔗 Social Links:
LinkedIn: swaroop-krishnan-6800bb152
Instagram: swaroopkrishnanr
→ Gopika Menon (Co Founder and CCO of MyDesignation)
🔗 Social Links:
Instagram: menon_gopika
LinkedIn: gopika-menon-50a357112
https://www.mydesignation.com/
----------------------------
🔗 Useful Links
Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia
Support Us → https://buymeacoffee.com/theecomshow
Special Offer for Shopify → Start at ₹20/$1 per month for 3 months! https://link.theecomshow.com/shopifys...
Our Shopify Apps → https://apps.shopify.com/partners/gro...
Instagram → Instagram: theecomshow
LinkedIn → LinkedIn: the-ecom-show
Follow Shan Salam → LinkedIn: shansalam | Instagram: shansalam
----------------------------
📷🔧 Equipment We Use
Sony ZV-E10 - https://amzn.to/4boxj98
Tamron 24mm Wide-Angle Prime Lens - https://amzn.to/43mDHf7
Sony 50mm Full-Frame Lens - https://amzn.to/4h26hG5
GODOX SL60W Video Light - https://amzn.to/43nn2Iq
DJI Mic - https://amzn.to/3Fe4GPX
GODOX Lantern Softbox - https://amzn.to/4irfWal
----------------------------
💻 The Team
Naji Mehardad | Mohammed Nihal | Darin Mujeeb | Gangadas
----------------------------
⚠️ Disclaimer
The opinions and information shared in this podcast are for general information purposes only. While we do our best to provide accurate details, technology changes quickly, so we recommend you do your own research or consult with a professional for advice tailored to your needs. The eCom Show is not responsible for any actions taken based on the information provided in this video. Some links in the description may be affiliate links, which help support the channel at no extra cost to you.
Thank you for your support!
20 Comments
As an entrepreneur, I can truly relate to this story. Most of the struggles you described are, in one way or another, experiences that many of us have gone through at different levels. Hats off to you both!
I believe your teamwork is the real pillar behind your success, and the strong bond between you without ego is another major strength that sets you apart. Keep going, entrepreneurs! You are truly an inspiration to all of us.
WHY YOUR FASHION BRAND WILL FAIL | How To Start A Successful Clothing Brand | STEP BY STEP GUIDE #75
The eCom Show by Shan
50,397 views
ഞങ്ങളുടെ WhatsApp ഗ്രൂപ്പിൽ ചേരാൻ / ഞങ്ങളുടെ Shopify Course (2 Hour) ലേക്ക് ജോയിൻ ചെയ്യാൻ / നിങ്ങളുടെ ബിസിനസ്സ് വളർത്താൻ / നിങ്ങളുടെ ബിസിനസ്സ് ഓൺലൈനിലേക്ക് മാറ്റാൻ
തുടങ്ങിയ എന്ത് ആവശ്യത്തിനും ഞങ്ങളെ ബന്ധപ്പെടുക: https://link.theecomshow.com/episode-75
Consultation with Founders of MyDesignation - https://mentors.theecomshow.com/produ...
Venue Partner : Creators & Marketers School - https://link.theecomshow.com/eEDarg
----------------------------
🎙️ Podcast Episode
Swaroop Krishnan and Gopika Menon built Kerala's hottest fashion brand from scratch. In this episode, they share their real startup story - the good, the bad, and the crazy!
🎯 What's Inside:
How personalized fashion is changing the game
Why they picked such a long brand name
Their pricing strategy that actually worked
Getting scammed & bouncing back stronger
Why they said NO to quick money for brand building
Celebrities wearing their clothes & website crashes
Taking the brand from online to Lulu Mall
The psychology behind mall crowds
Raising funds & talking to VCs
Expanding to other states
Using AI in fashion design
----------------------------
⏱️ Timestamps
00:00 - Recap
02:20 - Introduction
03:55 - Personalized Fashion
05:51 - Learning Design
08:09 - Swaroop Joins Gopika’s Business
08:56 - Why the Long Brand Name?
11:55 - “Ettinte Pani” and Indian Market
15:15 - Tiruppur and Clothing Industry
18:21 - High-Ticket vs Low-Ticket Pricing
22:18 - The Fire to Start a Brand & What Happened After the Scam (How They Caught the Fraudster)
26:50 - Startup from Trivandrum
30:37 - Sacrificing Revenue for Brand Building
32:45 - Celebrities Who Wore the MyDesignation Brand
36:36 - Website Crash
39:33 - Becoming a Celebrity Brand
40:59 - Movie Collaborations (Merchandise)
44:52 - Increasing Average Daily Orders
45:49 - Building the Team
46:43 - Changing Trends
48:24 - Ideas Inspired by Travel
50:32 - Marketing Strategy of MyDesignation
52:18 - Trap of Marketing Agencies
53:43 - Profitable From Day 01
57:54 - Expansion
54:46 - Sacrifices From Mothers
59:26 - How the Omni-Channel Model Works
1:00:35 - Outlet in Lulu Mall Procedure
1:03:12 - Crowd at Lulu Mall
1:05:30 - Psychology of Crowds
1:09:11 - Calicut Branch
1:10:35 - System for D2C
1:12:49 - Fundraising
1:13:51 - Terminologies
1:15:32 - VCs' Approach
1:26:10 - Expansion Plans
1:27:59 - Outlet as Brand Expression
1:31:19 - Tools of My Designation
1:34:12 - How Gaming shaped swaroop a
1:35:44 - Registration Process of LLP
1:37:12 - How Do Founders Split Tasks?
1:37:51 - Operations and Logistics
1:39:26 - How Can We Expand to Another State
1:42:31 - Design Process
1:46:29 - AI and Conclusion
----------------------------
🎤 Guest Info
→ Swaroop Krishnan (Co Founder and CEO of MyDesignation)
🔗 Social Links:
LinkedIn: swaroop-krishnan-6800bb152
Instagram: swaroopkrishnanr
→ Gopika Menon (Co Founder and CCO of MyDesignation)
🔗 Social Links:
Instagram: menon_gopika
LinkedIn: gopika-menon-50a357112
https://www.mydesignation.com/
----------------------------
🔗 Useful Links
Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia
Support Us → https://buymeacoffee.com/theecomshow
Special Offer for Shopify → Start at ₹20/$1 per month for 3 months! https://link.theecomshow.com/shopifys...
Our Shopify Apps → https://apps.shopify.com/partners/gro...
Instagram → Instagram: theecomshow
LinkedIn → LinkedIn: the-ecom-show
Follow Shan Salam → LinkedIn: shansalam | Instagram: shansalam
----------------------------
📷🔧 Equipment We Use
Sony ZV-E10 - https://amzn.to/4boxj98
Tamron 24mm Wide-Angle Prime Lens - https://amzn.to/43mDHf7
Sony 50mm Full-Frame Lens - https://amzn.to/4h26hG5
GODOX SL60W Video Light - https://amzn.to/43nn2Iq
DJI Mic - https://amzn.to/3Fe4GPX
GODOX Lantern Softbox - https://amzn.to/4irfWal
----------------------------
💻 The Team
Naji Mehardad | Mohammed Nihal | Darin Mujeeb | Gangadas
----------------------------
⚠️ Disclaimer
The opinions and information shared in this podcast are for general information purposes only. While we do our best to provide accurate details, technology changes quickly, so we recommend you do your own research or consult with a professional for advice tailored to your needs. The eCom Show is not responsible for any actions taken based on the information provided in this video. Some links in the description may be affiliate links, which help support the channel at no extra cost to you.
Thank you for your support!