Several montbell pieces for 2026 fall/winter cost less than last year. The quality hasn't
dropped — it's better, and still cheaper. How is that possible? I asked the people inside.

Invited to the press launch, I covered 16 new pieces and the reason prices aren't going up.
A five-year cost-reduction effort, repairs you genuinely cannot find, and a real explanation
for why your rain shell stops beading — none of it is printed in the catalogue. From what you
wear around town to full winter mountain kit, here's the season's line-up with prices.

For anyone thinking about replacing their hiking gear, or curious about montbell 2026 F/W.
The 16 pieces shown at the launch run from town wear (クリマエア / コロラドパーカ / コルチナダウン)
to snow gear (ネージュウォーカー / アルパインクルーザー3000 / crampons / snowshoes).
Prices include tax as of August 2026; in stores from September onward.

▼ FAQ
Q. Why aren't prices going up?
A. Five years of company-wide effort behind it (4:18)
Q. What changed most on this season's コロラドパーカ?
A. Down fill power went from 650 to 800 — at the same price (3:18)
Q. Where do repairs go?
A. Most are done at their own facility in Japan (Hokuriku). All 133 stores accept them (8:28)
Q. Does losing water repellency mean buying new?
A. Usually it's dirt. Wash it and apply heat, and it comes back (12:28)

▼ Gear shown in this video
[Town wear]
・クリマエア ライト ロングスリーブT ¥4,200 (Men's) / ¥4,000 (Women's)
　https://webshop.montbell.jp/goods/lis...
・コロラドパーカ ¥22,000 (Women's, reversible, 800FP EX Down)
　https://webshop.montbell.jp/goods/lis...
・コルチナ ダウン ハーフコート ¥29,500 (new)
　https://webshop.montbell.jp/goods/lis...
・3in1 フロスト ダウンパーカ ¥36,000 (Women's)
　https://webshop.montbell.jp/goods/lis...
・ネージュダウン ジャケット ¥23,100 / Vest ¥19,200
　https://webshop.montbell.jp/goods/lis...
・U.L.サーマラップ ラウンドネック セミロングスリーブ ジャケット ¥14,500 (3/4 sleeve)
　https://webshop.montbell.jp/goods/lis...
・スペリオダウン セミロングスリーブ ジャケット ¥18,500
　https://webshop.montbell.jp/goods/dis...

[Base layers]
・ジオライン クールメッシュ タンクトップウィズブラ ¥5,940
　https://webshop.montbell.jp/goods/lis...
・スペリオシルク ショーツ Women's ¥4,600
　https://webshop.montbell.jp/goods/lis...

[Mountain use]
・3in1 トレールシェルジャケット ¥14,000
　https://webshop.montbell.jp/goods/lis...
・シャイデック TR-X ¥69,000+
　https://webshop.montbell.jp/goods/lis...
・ネージュウォーカー ウィズ ゲーター ¥23,700+
　https://webshop.montbell.jp/goods/lis...
・アルパインクルーザー 3000 レザー ¥53,700+
　https://webshop.montbell.jp/goods/lis...
・アルミアイゼン 10 (aluminium crampons) ¥14,000
　https://webshop.montbell.jp/goods/lis...
・ライト アルパイン スノーシュー series
　https://webshop.montbell.jp/goods/lis...
・アルパインゴーグル イージーチェンジ ¥15,600 (spare lens ¥6,600+)
　https://webshop.montbell.jp/goods/lis...
・スネーク ガード ゲーター (snake-proof gaiters) ¥12,600
　https://webshop.montbell.jp/goods/lis...

*Prices include tax as of August 2026. In stores from September onward.

▼ Chapters
0:00 Opening
0:40 montbell 2026 Fall/Winter
1:41 This season's standout
3:18 The price mystery
4:18 A five-year answer
5:38 What's written nowhere
8:28 Repair it, keep it longer
12:28 How to make gear last
14:56 Born from customer feedback
17:55 Wearing it in town
21:39 Using it in the mountains: shells & layering
24:15 Winter kit: boots & crampons
27:06 Mountain food & specialist gear
28:52 Building on a reason

▼ Filmed with
・Panasonic GH7 + LUMIX G VARIO 12-60mm
・Panasonic DMW-DMS1 (LUMIX stereo shotgun mic)
・Deity PR-2 (audio)

[Related videos]
▼ montbell apparel
・montbell クリマエア is unbeatable — a model's guide to comfortable winter layering
　【モンベル】クリマエアが最強！モデル流の快適な冬レイヤリング術を徹底比較
・The right winter hiking trousers: no tights needed, machine washable — montbell ODパンツ
　【モンベル】冬登山の正解パンツ！タイツ不要で洗濯機OKな「ODパンツ」が最強。モデル...

▼ Staying warm & layering
・Kill the winter chill: a model's "three necks" method and 5 essentials from montbell
　【モンベル】冬の寒さを消す！モデルが教える「3つの首」防寒術と神アイテム5選
・montbell vs UNIQLO: which down jacket actually wins? An honest comparison
　【モンベル×ユニクロ】モデルが選ぶ最強ダウンは？正直比較で分かった1着

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The thing that surprised me most: you genuinely cannot find where it was repaired.
Which part surprised you? Tell me in the comments.
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