This time, we followed Yaosen's first-ever vegetable chief for a day.

Sales have been steadily increasing year-on-year: 119% in May, 122% in June, and 135% in July.

At the market at 5 AM, he negotiates prices with wholesalers, even exchanging jokes.

To avoid overlapping product selections with nearby stores, he deliberately targets larger sizes and different specifications.

"If we compete on price with the same specifications, we'll both go out of business."

His approach to store layout is also unique; he aligns the products, considers the color arrangement,

and decides on placement based on a feeling of "something's not right."

And what he values ​​most is creating a comfortable working environment for part-time staff.

"Without the help of our part-time staff, we really can't do business."

Why are the numbers growing so much?

When asked, he replied, "I'm not doing anything special."

Please watch this day to the end as we explore the reasons behind their strong sales.

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■Yao-sen Official Website
https://yao-sen.co.jp/

■The CEO Making the Greengrocer the Coolest in Japan
Ichihara X
Twitter: ichihara_yaosen

■Yao-sen/Yamata HR Manager
Ebihara X
https://x.com/yaosenebihara

■Butcher Munechi @Yao-sen
Munechika X
https://x.com/yaosen_munechi

■The Youngest Store Manager in History Making the Greengrocer the Coolest in Japan
Yasui X
Twitter: yasuiyaosen

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