The most expensive healthcare problem might not be the one getting the most attention.

The solution may be in place, the savings may be possible, and the care may be better, but none of that matters if employees aren’t engaging with it. Unlocking that value takes more than administration.
Scott Kirschner, former Senior Director of Global Benefits at Greystar, shares how he increased engagement with Lantern, identified cancer care as a major cost and care opportunity, and shifted from traditional benefits administration to a more proactive strategy. He discusses data-driven decision-making, persistent employee communication, centers of excellence, and why better care and lower costs do not have to be competing goals.

In this episode, you'll learn:
How better communication and stronger incentives can turn an underused healthcare benefit into a program employees actually understand and use
Why healthcare data can reveal high-cost opportunities, like cancer care, that traditional benefits reporting may fail to surface clearly
What benefits leaders can do to move beyond traditional plan administration by using centers of excellence, targeted solutions, and persistent employee outreach

Highlights:
(00:00) How Greystar unlocked more value from an underused benefit
(03:00) The changes that drove a 250% to 300% utilization increase
(06:00) Why the benefits leader role has moved beyond administration
(09:50) The data that made cancer care impossible to ignore
(13:02) Why traditional health plans fall short on cancer navigation
(16:23) The overlooked role of behavioral health in cancer care
(21:33) Why benefits communication needs to shift from pull to push
(27:02) When making centers of excellence mandatory makes sense
(30:21) How Greystar saved about $15,400 per procedure
(35:02) Why modern benefits strategy starts with better data
(37:36) How to prioritize benefits based on impact, not anecdotes

Resources:
Nancy Ryerson’s LinkedIn: LinkedIn: nancyryerson
Scott Kirschner’s LinkedIn: LinkedIn: scottkirschner