"The world is now like a continually sounding tribal drum, where everyone gets the message all the time." Wondered why the people who live in it have a constant migraine.
It's crazy because Gen Z is all about getting rid of 'Individualism' and basically grew up using technology, which explains why so many of us have a 'Tribal' way of thinking about life.
"Electric information comes from all directions at once and when your information comes from all directions simultaneously you're living in an acoustic world. The acoustic world has no continuity, no homogeneity, no connections and no stasis; everything is changing. Our ancestors lived in a mythic world because they had none of the means of literate classification. A myth is a speeded up following of a process. We live mythically ourselves so that we understand their myths for the first time. You should know the stakes are; the stakes are our civilization versus tribalism and it's a considerable revolution to have been through twenty-five hundred years of phonetic literacy, only to encounter the end of that road." - Marshall McLuhan
What is the name of the man who talks about the book at the beginning. He quotes"
"Think for a minute of how one reads. One sits Alone. One eyes scan a line at a time. The authors ideas come to you one at a time off of the page. It’s a private experience. I’ts not a community or family activity. You do this alone."
If someone could please tell me that would be great as I am planning to use this quote in a university dissertation and a full name is essential. Also what year was this produced?