At some point, choosing a book for the month and discussing it together after reading it became fashionable. So bloggers and influencers began creating book clubs. Today, this format has evolved into a full-fledged marketing tool, capable of turning an unknown author into a bestseller, launching a film adaptation, and turning reading into a multimillion-dollar business.

Set up your email newsletter with UNISENDER https://www.unisender.com/?utm_source...
Advertising by Unisender SMART LLC, Taxpayer Identification Number (INN) 9731091240, erid 2VSb5xyXfEi

In this episode, we explore how the book clubs of Reese Witherspoon, Oprah Winfrey, Dua Lipa, and other celebrities work. Why do books immediately appear on bestseller lists after being included in their lists? How do publishers use book clubs for promotion, why do special stickers appear on covers, and why are more and more writers striving to join celebrity book clubs?

Are you a member of a book club? If not, how do you choose what to read next?

For advertising and partnership inquiries: video@unisender.com
Listen to us in audio: https://newletter-unisender.mave.digi...

Timecodes:
0:00 The Book Club Phenomenon
8:34 Dua Lipa, Natalie Portan, and Other Stars with Their Book Clubs
1:00 PM Why is a book club great marketing for a writer?
1:26 PM How do book clubs work?
6:17 PM How are book clubs promoted on social media?
22:41 How celebrities manage their Instagram accounts differently
27:28 BookTok and their own TikTok book club
28:24 Book club email newsletters
29:44 How society's attitude toward book clubs has changed

TikTok: TikTok: _newmessage_
Website: https://www.unisender.com (https://www.unisender.com/)
Blog: https://www.unisender.com/ru/blog/
Telegram: https://t.me/unisender
VKontakte: https://vk.com/unisender
Instagram*: instagram.com\unisendercom
Facebook*: https://www.facebook.com/unisender/?l...
Habr: https://habr.com/ru/companies/unisend...
Unisender School: https://school.unisender.com

*Meta is recognized as an extremist organization