Why did Ford stop making its own steel at the Rouge plant?

In the early 20th century, Ford built one of the most powerful industrial systems in history — the Rouge Complex, where raw materials entered at one end and finished cars rolled out the other.

This video breaks down how Ford controlled its entire supply chain, including steel production, and why that strategy eventually failed.

From Henry Ford’s vision of vertical integration to the economic shifts that made in-house steel production unsustainable, we explore the rise and fall of the Rouge Steel Mill.

Topics covered:
Ford Rouge Complex history
Vertical integration strategy
Why Ford stopped making steel
Lessons for modern manufacturing

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