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You can almost hear them screaming all the way from Italy....This is the kind of transparency the luxury market deserves.

This guy took the fur off his cat to see what was underneath.

This guy is single handedly slaying all the most famous shoe makers

"cheap posing as premium" sums up majority of brands these days.

“It smells like burning flesh”
Me: nervous laughter

Man, thank you for this video.
I own 2 pairs of those sneakers in black.
One achilles low just like in the video, and the other achilles high-tops.
I bought the first pair in the early 2010s. I really loved the quality of it. I wore them for 3 years almost every single day. The upper part was in good shape but the soles needed resoling. Long story short I did resole them, didn’t like the result, because it made them even heavier than they used to be, and so I stopped wearing them.
In 2018 I saw a good deal on achilles high-tops, so I  bought them as well. I did not spot it right from the box, but after a few months of wear, I've noticed that the leather wasn't as rugged and resilient to harsh weather conditions as my first pair used to be. And after a year of day-to-day wear leather even got little cracks.
Today I saw your video. After I finished watching it I took both pairs and compared the thickness of the leather on the upper part.  I do not have the tools that you have, but even by touch, feel and look I can tell that the older pair is much thicker, sturdier and has more quality to it and the younger pair looks like the one in your video.
From that I can conclude that the brand decided to cut some corners after getting some recognition, which is very sad because the initial idea of luxury minimal sneaker and the product itself was great.
If you like I can send the older pair to you so you can review it for everyone to see the initial quality of the brand.

You should do a whole series on these 'premium' minimalist sneakers and then say which one you think is the best value for money

I used to work for Superdry. There was a leather jacket that cost like £2 to manufacture, they sold it for £600. David Beckham was seen wearing it, so they decided to ratchet the price up to £2000. Most of their clothes are manufactured in Turkey very cheap and sold for ridiculous profit. The quality is no better or worse than a much cheaper brand.

Never thought I'd hear 'it smells like burned flesh' and 'it's a good sign' in one sentence on Youtube.

This shoe perfectly fits the target audience: lots of pretending, but little substance.

Toaster always wants to see what you're doing.

Honestly, so glad you’re doing this. You’re on the side of the consumer, and for that, we thank you.

"There's a metal shank in here, I have no idea what it's purpose is" - PRISON SHOES

341 dislikes from people who already paid $425 .

I'd be interested to see Golden Goose go through this

"it smelled like burning flesh" woah there man you got another side hobby we dont know about

Have you thought of dissecting women’s shoes? I have a bunch of luxury brand shoes I’d donate

Others shoe company sweating like shit right now waiting their products to be cut in half & being exposed.

"it smells like burning flesh"
Always be wary of a man who knows what burning flesh smells like and who owns a flailing knife that would fill Ramsey Bolton with jealousy... ;)