THE BOOK That Saved Ivy Style (And Why It Still Matters)
His Letters
1,421 views
In 1965, four Japanese men spent one month photographing Ivy League campuses — and accidentally created the most important document in American trad menswear history. Take Ivy disappeared for decades before resurfacing online and reshaping how a generation dresses. This is the full story of how it was made, why it vanished, and why it still sets the standard today.
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@hisletters Creator 4 days ago Pinned
The fact that Americans essentially ignored this book while it was being made — and then rediscovered it through a Japanese copy posted online — is one of the stranger stories in menswear. Did you find Take Ivy before or after it was reprinted in English? Curious how people are discovering it now.
THE BOOK That Saved Ivy Style (And Why It Still Matters)
His Letters
1,421 views
In 1965, four Japanese men spent one month photographing Ivy League campuses — and accidentally created the most important document in American trad menswear history. Take Ivy disappeared for decades before resurfacing online and reshaping how a generation dresses. This is the full story of how it was made, why it vanished, and why it still sets the standard today.