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The Challenge for Europe’s Fastest Rising Football Club | Como President

Business of Sport

1,047,833 views

Como have gone from bankruptcy to the Champions League in 9 years. There aren’t many better headlines than that. Of course the next question is how have they done it? From Cesc Fabregas’s managerial excellence to building a club that is about more than football in one of the world’s most sought after locations, President Mirwan Suwarso gives us an insight unlike any we have had from a football executive. There are a few eye opening takes on transfer strategies and UEFA dealings that will keep you guessing. Como is a proper business years ahead of the competition.

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Timestamps:

00:00 Intro
01:37 From Serie B to Serie A: The Revenue Gap That Forced a New Business Model
02:52 Why Como Decided to Be a Sports Tourism Destination
05:44 The Lake Como DNA
07:47 How Como Rebuilt the Squad in Two Windows on a Startup Budget
09:10 Finishing 4th in Serie A & Qualifying for the Champions League
11:54 Cesc Fàbregas: From Player to Manager
12:42 The Billy Beane & Tony Bloom Influence
13:26 The Senate Model
34:22 Como's Academy
35:08 The Five & Ten Year Plan
40:21 Stadium Plans
44:51 Chris Pine, Hugh Jackman & Hugh Grant — Building Celebrity Culture Around the Club
47:58 Como's Media Platform for Italian Football Tourism
49:35 Curva — The Fashion Brand Selling AC Milan, Roma & Bologna Merch
53:10 Why Football Clubs Are Just Distributors for Adidas & Nike
59:07 Breaking Even Without Owner Injections — Can Como Do It Next Season?
59:38 UEFA Financial Fair Play
01:06:47 Como's Valuation: Rejecting Bids & Targeting Disney-Level Revenue
01:10:00 Quick-Fire Round

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20 Comments

@bizofsport Creator 2 weeks ago Pinned

🇮🇩 For our Indonesian viewers: Indonesian audio is available under Settings ⚙ → Audio track → Indonesian.

You can also turn on subtitles and select Auto-translate → Indonesian. Enjoy the episode!

@comofootball 2 months ago

Mr President! 💙

@FabrizioRomanoYT 2 months ago

One of the smartest people in the business.

@MaxvanLeeuwen-mt3wl 2 months ago

That man could sell ice to the Eskimo's.

@rumahceriaaaa 2 months ago

"I'm not educated enough to answer that question" is very educated answer to me 😅👏👏

@maryt8600 2 months ago

His response to the number of games question was shocking. It's so rare for someone to be honest and say I don't know, it's not my area. That level of confidence and answer makes everything else he says greater.

@FuorigiocoMentale_83 2 months ago

This man is pure oxygen for italian football

@maximilianholl1202 2 months ago

This man makes this project sound so easy, when in reality it must have been the quite opposite

@tdsdesa 2 months ago

I'm from Como and I want Suwarso as my major. I don't give a f**ck if he is not Italian. We desperately need people with fresh ideas and vision like him.

@alastairwood1745 2 months ago

Think this is one of the best interviews you have done guys, Mirwan is a really interesting listen and their model is fascinating. Good stuff

@willypradhana3964 2 months ago

The Como story deserves to be a Harvard Business School case study!

@adnanthezaken 2 months ago

this como is the same management that makes indonesia badminton monster in the world.

@reynaldi2297 2 months ago

As an Indonesian, I can assure you this guy is an insane outlier. The English skills, the charisma, coherent thoughts, and eloquent speeches. Damn.

@dannyhima5120 2 months ago

Since the Djarum Group acquired Como from bankruptcy, Como has slowly become a giant in Italy, they climbed from Serie D to Serie A in 6 years, not only building football, they are selling "tourism" around it, boosting the economy of the city's residents by embracing them to join the Como project itself, that's Mr. Mirwan's masterpiece.

@karyawindu 2 months ago

This man not just build a footbal club, but a whole city. Damn crazy

@fortunafebifajri6890 2 months ago

i think he's not act as a como fc president but also como governor! great job!

@relaxaj8889 2 months ago (edited)

I just noticed in this podcast that the two hosts are blown away by the quality of their guest. That guy just knew every detail

@bruceweine830 2 months ago

My brother used to work couple of times with Mirwan since his agency days. Everything he touched simply turned into gold. Como is in a good hand I would say

@NewSoulMusic2023 1 month ago

For someone like me who followed Como 1907 home and away in the third division in the 90s and early 2000s it is the same if a worker won a billion dollars in the lottery, a dream that has come true, a big thank you President Suwarso.