The Pillsbury Family: Tragedy, Four Generations, and The Day They Lost It All

Old Money Documentaries

Old Money Documentaries

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In this in-depth, full-length documentary, we explore the 130-year arc of the Pillsbury flour dynasty, from a New Hampshire shopkeeper's son who paid $10,000 in 1869 for a struggling Minneapolis mill, to the largest flour mill in the world at St. Anthony Falls, to the British takeovers of 1889 and 1989, to the December 1988 boardroom in Minneapolis where the founder's great-grandson held a fraction of one percent of the company that bore his name and voted to surrender it to Grand Metropolitan PLC for $5.68 billion.

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Charles Alfred Pillsbury was born December 3, 1842 in Warner, New Hampshire — the son of a general store keeper and state legislator. He graduated Dartmouth in 1863, worked the Montreal grain trade for six years at Buck, Robinson and Co., and arrived in Minneapolis in 1869 with $10,000 borrowed from his uncle, Minnesota Governor John Sargent Pillsbury, to buy a one-third stake in a 200-barrel-per-day mill the local business community considered a bad bet.

Within four years he had increased production tenfold. He registered the Pillsbury's Best XXXX trademark in 1872, sent men to study Hungarian roller-mill technology in Europe, and adopted the middlings purifier and the Hungarian system aggressively.

On May 2, 1878, the rival Washburn "A" Mill was destroyed in a flour-dust explosion that killed 18 men, leveled six mills, and was heard ten miles away in St. Paul. The Pillsbury A Mill, completed in 1881 of Platteville limestone on the east bank of the Mississippi, opened at 5,000 barrels per day and held the title of largest flour mill in the world for forty years. By 1910 it was producing 17,500 barrels a day, enough wheat for 12 million loaves of bread between sunrise and sunrise.

In 1883 Charles launched one of the first formal employee profit-sharing plans in the United States, distributing up to $25,000 a year on top of wages. No strike ever interrupted operations at a Pillsbury mill in his lifetime.

In 1889 he sold the mills to an English syndicate for approximately $4 million, reorganized as Pillsbury-Washburn Flour Mills Company, Limited, and stayed on as managing director. He died of heart trouble September 17, 1899 at age 56. He was buried at Lakewood Cemetery — the same cemetery as the 18 men killed in the Washburn explosion.

In 1907, after a poor harvest, wheat market speculation, and over-extended credit, the British company entered receivership. His twin sons Charles Stinson and John Sargent — both 28 — were named among three reorganizers. On June 27, 1923, the reconstituted Pillsbury Flour Mills Company purchased the remaining assets from the British shareholders and severed every London tie. The American holding company was capitalized at $12.5 million.

In 1919, John Sargent Pillsbury and his wife Eleanor Lawler completed Southways at Brackett's Point on Lake Minnetonka — 32,461 square feet on 13 acres with 415 feet of shoreline. Eleanor lived there until her death at 104 in 1992.

The third generation arrived in 1940. Philip Winston Pillsbury — Hotchkiss, Yale '24, All-American at water polo — became company president at 37. He had begun as a laborer and worked through the operations to master miller. He took the company from $47 million in annual sales in 1940 to 127 different products under the Pillsbury name by 1965. In 1949 he created the Pillsbury Bake-Off, won by Theodora Smafield of Rockford, Illinois at the Waldorf-Astoria with the prize check presented by Eleanor Roosevelt. Pillsbury acquired Burger King in 1967 for $18 million. In 1965, Leo Burnett copywriter Rudy Perz introduced Poppin' Fresh.

Under William H. Spoor (CEO 1973-1985), Pillsbury grew from under $1 billion to $4.7 billion, acquiring Totino's, Steak & Ale, Green Giant for $148 million, Häagen-Dazs for $76 million, and Diversifoods for $390 million. By 1985 Pillsbury restaurants served nearly 6 million meals a day. By 1988, with Burger King mismanaged for two decades and earnings collapsed to $6.9 million, Grand Metropolitan PLC launched a $60-per-share, $5.12 billion cash tender on October 4, 1988.

The board voted unanimously to reject. They deployed a poison pill, fourteen Tied-House lawsuits, and searched for fifteen white knights. None bid. On December 16, 1988, retired Justice James T. Duffy of the Delaware Court of Chancery struck down the poison pill in