How She Made $21M Selling $49 Courses | Maria Wendt
Mindvalley Talks
44,792 views
Everyone said you can't make real money selling low-ticket products. Maria Wendt built an eight-figure online business doing exactly that, selling $49 digital courses, running simple Facebook and Instagram ads, and working roughly two days a week.
Three years ago she was running a high-ticket coaching business and dropping her six-month-old daughter at daycare every morning. A photo of her cuddling her daughter in the back seat after a full day apart was the moment she decided something had to change. The goal wasn't wealth. It was covering rent with small products so she could be home with her child.
In this talk from Mindvalley U, she breaks down the full business model: why the real bottleneck in most online businesses is traffic rather than strategy or pricing, how she starts ad campaigns at $5 a day, why sending people straight to a checkout page outperforms webinars and long nurture sequences, how in-person collaborations transformed her reach after thirteen years of building alone, and how she gets customers to buy again and again.
Underneath all of it is an identity shift. She stopped seeing herself as a business owner and started seeing herself as a content creator, making content the single non-negotiable in her week.
Practical, specific, and free of hype.
🎙️ About Maria Wendt:
Maria Wendt is a business coach and content creator who has taught over 150,000 students how to build sustainable online businesses. After pivoting from high-ticket coaching to low-ticket digital products, she built an eight-figure business while working part-time as a single mother.
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About Mindvalley Talks
The world's best thinkers, teachers, and visionaries share ideas that challenge conventional thinking and unlock human potential.
🌐 Mindvalley: https://www.mindvalley.com
📱 Instagram: Instagram: mindvalley
#OnlineBusiness #DigitalProducts #MariaWendt
20 Comments
was getting started as a Sales Rep in 2022. I was hungry for advice. I read books, watched videos, bought courses, and consumed as much information as I could. One of the top closers in our team was printing money like a monster. She showed me exactly how she used an alter ego and taught me how to build my own. It gave me confidence, helped me stop overthinking, handle objections without taking them personally, and more
That single shift had a bigger impact on my sales career than any course I had bought before.
And you said that you want to spend all your time with your kid, but at the same time, you seem to be working so hard on the tech and maintaining the tech, it seems more than full-time.
In this video you talked a lot about what you do, but not how you do it.
Here is the basic principle: Fake it until the system starts looking legit...that's it, that's what everyone is doing. Every other person is a guru because we made them one.
How She Made $21M Selling $49 Courses | Maria Wendt
Mindvalley Talks
44,792 views
Everyone said you can't make real money selling low-ticket products. Maria Wendt built an eight-figure online business doing exactly that, selling $49 digital courses, running simple Facebook and Instagram ads, and working roughly two days a week.
Three years ago she was running a high-ticket coaching business and dropping her six-month-old daughter at daycare every morning. A photo of her cuddling her daughter in the back seat after a full day apart was the moment she decided something had to change. The goal wasn't wealth. It was covering rent with small products so she could be home with her child.
In this talk from Mindvalley U, she breaks down the full business model: why the real bottleneck in most online businesses is traffic rather than strategy or pricing, how she starts ad campaigns at $5 a day, why sending people straight to a checkout page outperforms webinars and long nurture sequences, how in-person collaborations transformed her reach after thirteen years of building alone, and how she gets customers to buy again and again.
Underneath all of it is an identity shift. She stopped seeing herself as a business owner and started seeing herself as a content creator, making content the single non-negotiable in her week.
Practical, specific, and free of hype.
🎙️ About Maria Wendt:
Maria Wendt is a business coach and content creator who has taught over 150,000 students how to build sustainable online businesses. After pivoting from high-ticket coaching to low-ticket digital products, she built an eight-figure business while working part-time as a single mother.
──────────────────────────────
About Mindvalley Talks
The world's best thinkers, teachers, and visionaries share ideas that challenge conventional thinking and unlock human potential.
🌐 Mindvalley: https://www.mindvalley.com
📱 Instagram: Instagram: mindvalley
#OnlineBusiness #DigitalProducts #MariaWendt
The world will realize how catastrophic this opportunity cost has been driven by a feminist and equality movement.
Well done Maria