The pickup trucks of 2027 promise to completely change the Brazilian market. The new Volkswagen Amarok, Ford Ranger PHEV hybrid flex, Volkswagen Tukan, BYD Shark, Chevrolet S10, Mitsubishi Triton, GWM Power P30, Ram Rampage, Fiat Toro hybrid, and Chevrolet Montana are among the models that show how the next generation of pickup trucks will be much more powerful, technological, and also much more expensive.

In this video, you will learn about 10 pickup trucks that could make their mark in Brazil in 2027. Some are already entering the 2027 lineup, while others represent launches and new generations prepared to arrive in the Brazilian market.

And the scenario is getting increasingly interesting. For years, Hilux, Ranger, S10, Amarok, and Triton dominated practically the entire discussion among mid-size pickup trucks. Now, Chinese manufacturers like BYD and GWM are putting pressure on the traditional ones with extremely well-equipped, hybrid pickup trucks with power figures that would have been unthinkable a few years ago.

Ford is preparing a plug-in hybrid Ranger developed for our region. Volkswagen will have two gigantic new models: the new Brazilian Tukan and a new generation of the Amarok destined for South America. Fiat has already started electrifying the Toro. The BYD Shark surpasses 400 horsepower. And the war between diesel, hybrids, and flex-fuel engines is only just beginning.

But there's a problem: price.

With some mid-size pickups already easily exceeding R$ 300,000, the next generation could make fully equipped trucks costing almost R$ 400,000 increasingly common.

Which one would you buy if you had R$ 300,000 available today? Would you still choose a traditional diesel pickup or would you bet on a new hybrid?

Leave your opinion in the comments.

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