Why No One Wants to Vacation at Pismo Beach Anymore

Leonard Sinclair

Leonard Sinclair

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Once crowned the Clam Capital of the World, Pismo Beach, California built its entire identity on a giant clam that vanished from its shores by 1993, leaving a town selling a fantasy of abundance that no longer existed. From John Price's one-dollar land deal and a buried Egyptian movie city in the dunes to the utopian Dunites, the vanishing monarch butterflies, and the bitter courtroom war over driving on the beach, this is the complete history of how Pismo Beach lost nearly everything it was famous for.

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