This is a solid Meta Ads tutorial. One thing many advertisers miss is tracking quality leads properly, not just form submissions. GA4, Meta Pixel, CAPI, and CRM-based lead tracking can make a big difference.

Just what I was looking for

Matt. I truly wish I was in your industry. I’m in a very high competitive industry that has nothing to do with fitness yet I watch your videos obsessively because they helped me greatly with my marketing campaigns. If you ever decide to start focusing on other industries, I would love to work with you.  I recently fired my marketing team because I felt like they were blowing smoke and not showing me anything tangible for my investment and decided to start doing everything internally with AI tools and by watching videos like yours and through self learning and ended it has been one of the greatest journeys I’ve been on as an entrepreneur. Guys like you are truly an asset, and I wish there were more honest people in your industry that I can trust to work with in my very competitive niche.

With instant forms now you can optimize for conversion leads, did you try this and check if you get better lead quality? For me that works very well

Hi Matt - great video! really good explanation.  Are you using CAPI just to send pageview events as well?

Matt, in the adset, are you optimizing for
Maximize number of leads?
Max number of conversions ?
Max number of qualified leads ?

ok. my question now is about min daily budget for a lead campaign. If i estimate leads cost 10 each, you suggest 20 a day minimum? what happens if i have to pause campaign due to lack of funds after 10 days? will the optimized data be lost ?

Hey Matt, thank you for this breakdown on how to protect lead & pixel quality.
I wonder if you have any experience in helping clients with smaller market sizes, than this of the US.
We are going to launch Facebook Ads for the first time, but in the Swiss market (French-speaking). Our goal is to get leads for a 5k business coaching offer. The total overall market size is only around 80k–100k people total (entrepreneurs making at least 100k a year).
I am a bit worried that the market is too small for the facebook algorithm to exit the learning phase, especially if we set a hard goal (e.g. calls booked instead of lead created), or if we disqualify them from getting pixeled, like you explained in the video.

8:24 in - you said make sure the the Facebook Event Name matches the same thing on the Thank you page? What is the "Same Thing" you mean the Website pixel event that you have on your thank you page to match the Facebook event name?

Sir I saw yu video about ig dms ads and there yu show us to use CBO but right now yu are showing ABO for ig and fb dms and also for instant form, why sir and I'm getting confused and overwhelmed?

was wondering if you can recommend a content strategy to build trust and authority with video views first for photographers before sending to a lead form campaign? Have you tried such a system or is a lead campaign still the best first campaign for cold audience?

Can i do this without go high level?

Which one is best between quality leads that booked appointment customer for any type of local bzn by dms on ig and fb or by instant form ? Also could you please make a video on how to get and reachout to any local bzn for paid ads service to bring them more customers as a beginner by dms or email. Plzz sir.

Do we need to set anything up with Google Tag Manager also?

I have done this for a while now works great. One question for you… I set up capi for quiz or form submits for leads and calendar confirms, but I also have “engaged leads” that do something more like click to download not just land on the page… it’s a button click thru events manager setup. I just realized I don’t have Capi on that. Could I set up a workflow in ghl for page view of that download page and add capi action there?

What if our daily budget is only $100–200, while the cost per call is around $200? Meta generally needs about 50 conversions per week for a campaign to optimize effectively. In that case, wouldn't it make more sense to use an opt-in page so we can send a sufficient volume of conversion events back to the pixel and give the algorithm enough data to optimize properly?

Sorry Matt, that was crap.