【マルちゃん創業者・森和夫】ノモンハンから生還し「カップうどん」開発、東洋水産vs日清、北米での成功の真実
禁断のパイオニア列伝
45,981 views
Mori Kazuo, founder of Toyo Suisan, known for the "Maruchan" brand.
The starting point of his life was his harrowing experience at the Nomonhan Incident, a frigid battle where the survival rate was said to be just 4%. "If you consider that you could have died there, most things wouldn't seem so difficult" -- a man who survived the brink of death, whose extraordinary risk tolerance and tenacity would go on to create numerous legends in Japanese business history.
An unreasonable takeover attempt by a major trading company, a head-on "Udon War" with the reigning champion Nissin Foods, a despicable patent lawsuit in the United States, and a "stay-at-home strategy" during Mexico's national crisis...
This film explores the eventful life of this "ordinary laborer" who built one of Japan's leading companies, yet loathed the luxurious CEO's office and wore work clothes (nap clothes) his entire life, cut his retirement benefits by one-seventh, and declined all government decorations.
[Table of Contents]
00:00 Prologue: Surviving a 4% Survival Chance
02:00 Chapter 1: A Fisherman's Son and the War - The Hellish Nomonhan Incident
06:15 Chapter 2: Starting a Business in Tsukiji - The Pros and Cons of Frozen Tuna Exports
10:55 Chapter 3: The Birth of Maruchan - The Battle to Defend Against Major Trading Companies
16:30 Chapter 4: The Great Clash with the Giants - Street Sales and Red Kitsune
20:53 Chapter 5: The US Patent Battle and Victory - Unreasonable Obstruction and Legal Battles
25:02 Chapter 6: Mexico's National Food - Instant Noodles Became a Verb
28:12 Epilogue: The Workwear-Wearing President Who Refusal to Receive an Award
[Related Videos]
"Momofuku Ando": Founder of Nissin Foods, the Company that Invented Cup Noodles. Overcoming Imprisonment and Bankruptcy, He Invented Instant Ramen and Cup Noodles. 【安藤百福】カップヌードルを生んだ日清食品・創業者。投獄、破産を乗り越えインスタント...
#Maruchan #Toyo Suisan #Kazuo Mori #Red Fox #Green Tanuki #Nomonhan Incident
20 Comments
日清の安藤百福を紹介するコンテンツはいくらでもありますが、
東洋水産の創業者を紹介する動画は初めてです。
これからも世間的にはマイナーな経営者を教えたください。
数年前、赤いきつねCM炎上騒動（どこが性的描写？？）がありましたが、一部世論の声を一切無視した点など会社の姿勢は昔と変わらないと自分は評価しています。
【マルちゃん創業者・森和夫】ノモンハンから生還し「カップうどん」開発、東洋水産vs日清、北米での成功の真実
禁断のパイオニア列伝
45,981 views
Mori Kazuo, founder of Toyo Suisan, known for the "Maruchan" brand.
The starting point of his life was his harrowing experience at the Nomonhan Incident, a frigid battle where the survival rate was said to be just 4%. "If you consider that you could have died there, most things wouldn't seem so difficult" -- a man who survived the brink of death, whose extraordinary risk tolerance and tenacity would go on to create numerous legends in Japanese business history.
An unreasonable takeover attempt by a major trading company, a head-on "Udon War" with the reigning champion Nissin Foods, a despicable patent lawsuit in the United States, and a "stay-at-home strategy" during Mexico's national crisis...
This film explores the eventful life of this "ordinary laborer" who built one of Japan's leading companies, yet loathed the luxurious CEO's office and wore work clothes (nap clothes) his entire life, cut his retirement benefits by one-seventh, and declined all government decorations.
[Table of Contents]
00:00 Prologue: Surviving a 4% Survival Chance
02:00 Chapter 1: A Fisherman's Son and the War - The Hellish Nomonhan Incident
06:15 Chapter 2: Starting a Business in Tsukiji - The Pros and Cons of Frozen Tuna Exports
10:55 Chapter 3: The Birth of Maruchan - The Battle to Defend Against Major Trading Companies
16:30 Chapter 4: The Great Clash with the Giants - Street Sales and Red Kitsune
20:53 Chapter 5: The US Patent Battle and Victory - Unreasonable Obstruction and Legal Battles
25:02 Chapter 6: Mexico's National Food - Instant Noodles Became a Verb
28:12 Epilogue: The Workwear-Wearing President Who Refusal to Receive an Award
[Related Videos]
"Momofuku Ando": Founder of Nissin Foods, the Company that Invented Cup Noodles. Overcoming Imprisonment and Bankruptcy, He Invented Instant Ramen and Cup Noodles. 【安藤百福】カップヌードルを生んだ日清食品・創業者。投獄、破産を乗り越えインスタント...
#Maruchan #Toyo Suisan #Kazuo Mori #Red Fox #Green Tanuki #Nomonhan Incident