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the crumbling of Crumbl Sydney

Swell Entertainment

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The theme for marketing your events and businesses this year is fraud. Today we are talking about Crumbl Sydney, a Crumbl pop up in Australia that had nothing to do with Crumbl Cookies at all. Let's talk misleading marketing, flying to the US to get the cookies, and charging $17.50 for cookies which is frankly insane regardless of how you look at it.

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20 Comments

@SwellEntertainment Creator 1 year ago Pinned

Thank you Helix for sponsoring! Visit http://helixsleep.com/swellentertainment to get 20% off your Helix mattress. Offers subject to change. #helixsleep

@RagondinCosmopolite 1 year ago

Dropshipping crumbl cookies was definitely not on my bingo card 🤣🤣🤣

@BecTries 1 year ago

As an Australian, the fact that people were stupid enough to pay $17.50 AUD for a stale cookie is as hilarious as it is horrifying.

@Jayfeather2240 1 year ago

so this is why “not for individual resale” is on all sorts of packaged goods, i see now

@emmasprague5465 1 year ago

i don’t understand why the official crumbl didn’t say ANYTHING about this not being affiliated

@chloe.chappa 1 year ago

crumble got in trouble in NYC for implying one cookie was a serving size when really one cookie is 4-5 servings

@lordfreerealestate8302 1 year ago

Crumbl cookies were created by people who understood the power of social media and were clever in their marketing, despite having little knowledge of baking. That's why Crumbl is so popular, despite an inferior product. We should instead support small bakeries.

@GNETT 1 year ago

1,100 calories for one cookie is insane.

@mildlyhappyface 1 year ago

The high sugar content might actually be why they were stale but not poisonous. Sugar has been used as a preservative for a long time

@jovialdolls 1 year ago

I'm surprised TSA even let them in. Flying to the US with the intent of exporting US goods to sell in a foreign market? But I get yelled at for forgetting to take my hoodie off?

@polygonvvitch 1 year ago

So, as a Brazilian, whose entire dessert cuisine is like 50% sugar per volume, holy fuck 1000 calorie cookie

@clarabrandaog 1 year ago (edited)

the fact that the company did nothing is like... suspicious. you telling me F1 banned you for displaying LIVE TIMINGS and they had people selling bootleg cookies under their company name, PROFITING OFF THEM and the best they could do was "allegedly, not us!"?????? i feel we are taking this situation more seriously than crumbl itself lol

@birdec765 1 year ago

I crawl out from my rock for a look on occasion. Something has come and gone. It it wasn't for Swell I'd be totally clueless and unentertained😊

@thequietroomfiles9731 1 year ago

as a resident of New South Wales Australia I clicked on this to see what it was all about - when you said it was in Bondi I sighed and wasn't surprised - the ocean side suburbs of Sydney are 'priviliged' and do not feel that the laws that apply to the rest of the state applies to them. Great work on reporting this as no media down here has reported it.

@dichotomae 1 year ago

I can't believe I've watched like 3 videos on this topic and no one's said "that's the way the cookie crumbls" yet

@brennnabean 1 year ago

Oh and they probably are lying about their nutritional content since the FDA allows up to a 20% error margin. That cookie probably has closer to 1300 calories.

@ScoutWolfSW 1 year ago

My fiancé and I have never actually bought Crumbl cookies for ourselves. We have only ever received them as a gift. When we do, we usually end up cutting the cookies into 4ths or 6ths and slowly eating them over a couple of days. The amount of calories in one cookie is insane.

@esss5497 1 year ago

As an australian I'm supprised they even got the cookies through customs! We're usually pretty strict about what can come in

@ragdollrose2687 1 year ago

Hear me out. I'm a disabled exhausted woman, capitalism is the bane of my existence because no matter what I do, my body and mind can't keep up to survive in today's economy. Do I often fantasize about scamming or finding a loophole so I can finally have money to just eat and have proper care? Yes. But then I watch these videos about disastrous scammy business attempts, and I think "Yeah no, I'm good. Ain't got the energy to be this messy"

@twistedlittlepuppy 1 year ago (edited)

I think Crumbl did a serious blow to their brand by not publicly coming out against this ASAP. Now that it's clear that the Sydney group got away with it (i.e., not legal consequences), not only can they do it again, but other groups may copy the idea. How long before "Crumbl Toronto", "Crumbl London", or "Crumbl Lagos" pops up. Shoot, I know I would be looking at the numbers the Sydney group pulled and try to find a way to profit off the idea myself using cheaper flights/employee discounts/lower overhead charges. Folks will try to do it cheaper and, as a result, incur more risks like just skipping proper storage, turning it into a potential health issue that will hurt Crumbl's actual reputation. Taking legal actions now would be a mistake as well since they've let it slide for so long.