Pricing for Real Estate Photography Explained

Giraffe360 Academy

Giraffe360 Academy

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There's no universal answer to what real estate photographers should charge. But there is a smarter way to think about it.

Jonathan Lee has built a successful real estate photography business – and in this video, he shares the pricing process that got him there. Practical, honest, and straight from someone doing the work.
If pricing has ever felt like guesswork, this is the video to bookmark.

00:00 Intro
00:18 How to charge clients? Square Footage or Per Photo
03:33 Should you offer À la Carte services or Package deals?
05:28 My Real Estate Photography Pricing Explained
06:05 Pricing for Real Estate Photos
08:06 Pricing for Real Estate Virtual Tours (Giraffe360)
08:23 Pricing for Real Estate Videos
09:00 Pricing for Real Estate Drone Photos
09:24 Floor Plans
10:54 Why offer package deals?
11:29 The Packages that I offer
11:41 Photo only package
13:07 The Zillow Special package
13:46 Pics & Tours package
16:10 The Works package