Episode 009: Sarah Creal, The Secret Weapon
Dianna Cohen
496 views
Today's conversation is with the brilliant Sarah Creal: beauty industry veteran, product developer, founder, and the woman behind some of the most iconic products in the history of prestige cosmetics. Sarah opens up about growing up in Warren, Pennsylvania, where she lay on rocks as a kid watching airplanes overhead and dreaming of what was out there. In our conversation, we trace her path from the Clinique beauty counter, to Revlon, to Bobbi Brown, to developing lines for Tom Ford, Ralph Lauren, Donna Karan, and Victoria Beckham, to finally launching her own namesake brand exclusively for women 40+.
Sarah shares what it felt like to beg for investment and be told older women don't want to look at older women — and how she responded by building something that is redefining the entire visual language of beauty for women in their prime.
Tune in for a conversation about taste, tenacity, and what it means to finally choose yourself after a lifetime spent in service to others.
(1:12) Sponsor message (Shopify)
(1:35) Show intro & meet Sarah Creal
(2:47) Breathing exercise
(4:27) Childhood in small-town Pennsylvania
(7:30) First makeup experiments & discovering product development
(10:22) Growing up with an architect father
(16:04) Choosing Penn & studying English
(21:40) Literature as the lifeblood of storytelling & selling
(24:04) Starting at the Clinique counter
(27:00) Landing her first product development job
(30:03) Becoming Bobbi Brown's head of product development & marketing
(34:26) Creating Tom Ford Beauty & the "architecture of the face"
(38:41) The Ralph Lauren story
(43:52) Throwing out the rulebook with her own brand
(51:34) The new "beauty erotica" photoshoot
(52:31) Channeling ideas & the dream that birthed the brand
(56:51) Fighting for funding & naming the brand
(1:00:45) Take Your Time Back segment
(1:04:57) Closing thoughts
Thank you for listening to Take Your Time. Subscribe to our podcast:
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/3axzhup...
YouTube: @diannacohen
Follow along on Instagram: Instagram: takeyourtimeuniverse
Keep up on TikTok: TikTok: takeyourtimeuniverse
Follow Dianna on Instagram: Instagram: diannacohen
Substack: https://dianna.substack.com/
Find everything Take Your Time at takeyourtimeuniverse.com
Check out Crown Affair: https://www.crownaffair.com/
1 Comments
Episode 009: Sarah Creal, The Secret Weapon
Dianna Cohen
496 views
Today's conversation is with the brilliant Sarah Creal: beauty industry veteran, product developer, founder, and the woman behind some of the most iconic products in the history of prestige cosmetics. Sarah opens up about growing up in Warren, Pennsylvania, where she lay on rocks as a kid watching airplanes overhead and dreaming of what was out there. In our conversation, we trace her path from the Clinique beauty counter, to Revlon, to Bobbi Brown, to developing lines for Tom Ford, Ralph Lauren, Donna Karan, and Victoria Beckham, to finally launching her own namesake brand exclusively for women 40+.
Sarah shares what it felt like to beg for investment and be told older women don't want to look at older women — and how she responded by building something that is redefining the entire visual language of beauty for women in their prime.
Tune in for a conversation about taste, tenacity, and what it means to finally choose yourself after a lifetime spent in service to others.
(1:12) Sponsor message (Shopify)
(1:35) Show intro & meet Sarah Creal
(2:47) Breathing exercise
(4:27) Childhood in small-town Pennsylvania
(7:30) First makeup experiments & discovering product development
(10:22) Growing up with an architect father
(16:04) Choosing Penn & studying English
(21:40) Literature as the lifeblood of storytelling & selling
(24:04) Starting at the Clinique counter
(27:00) Landing her first product development job
(30:03) Becoming Bobbi Brown's head of product development & marketing
(34:26) Creating Tom Ford Beauty & the "architecture of the face"
(38:41) The Ralph Lauren story
(43:52) Throwing out the rulebook with her own brand
(51:34) The new "beauty erotica" photoshoot
(52:31) Channeling ideas & the dream that birthed the brand
(56:51) Fighting for funding & naming the brand
(1:00:45) Take Your Time Back segment
(1:04:57) Closing thoughts
Thank you for listening to Take Your Time. Subscribe to our podcast:
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/3axzhup...
YouTube: @diannacohen
Follow along on Instagram: Instagram: takeyourtimeuniverse
Keep up on TikTok: TikTok: takeyourtimeuniverse
Follow Dianna on Instagram: Instagram: diannacohen
Substack: https://dianna.substack.com/
Find everything Take Your Time at takeyourtimeuniverse.com
Check out Crown Affair: https://www.crownaffair.com/