Behind Its Label // Episode 1: Samurai Jeans - From Seed To Denim

Statement Store

Statement Store

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In a fast-paced, globalized world of fragmented supply chains, imagine a product conceived and made from start to finish within a 300-kilometer radius.

Samurai Jeans had a radical vision of Made in Japan: jeans and knits made from their own Japanese-grown cotton, tubular-knitted in Wakayama, and dyed with locally sourced chestnuts and soybeans using techniques that date back hundreds of years.

Does the world need a chestnut-dyed T-shirt? Maybe not. But when idealism produces this kind of quality, does it really matter?

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