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In this issue, we explore the phenomenon of the "Krasnoe & Beloe" chain—how a simple Ural entrepreneur turned the people's love of alcohol into a gigantic empire. You'll learn who was at the brand's origins, how prohibition helped the business grow, and the role played by the founder's personal tragedy. We'll explain why the chain's stores became a symbol of a cheap yet profitable format, and how the company managed to grow without loans, despite scandals and pressure from the authorities.

Timecodes:
00:00 — Episode Topic: How a Drunk Ural Genius Got the Country Drunk
01:04 — Who, How, and Where Founded KrasnoeBeloe
02:30 — Prohibition: How People Got Rich Before Our Eyes
03:24 — How Tragedy Changed KrasnoeBeloe's Fate
03:58 — The First KrasnoeBeloe Store: What Lies Behind Its Main Success
05:08 — Why Is Everything So Cheap at KrasnoeBeloe?
05:52 — Does KrasnoeBeloe Sell Counterfeit Products?
06:22 — Where Did the Idea for KrasnoeBeloe Come From?
07:01 — How Does KrasnoeBeloe Differ from Other Stores?
08:01 — Who Developed KrasnoeBeloe?
08:45 — How Does KrasnoeBeloe Exist Without Loans?
09:28 — Are KrasnoeBeloe's Working Conditions Terrible?
10:30 AM — Why Studeynikov is being held up as an example
12:07 PM — Why KrasnoeBeloe changed its positioning
1:07 PM — Bristol vs. KrasnoeBeloe: who will win
1:46 PM — Why the authorities are paying attention to KrasnoeBeloe
2:57 PM — Why KrasnoeBeloe has so many legal entities
3:56 PM — Dixie and KrasnoeBeloe: why they were merged
4:24 PM — Tobacco kings: how are they connected to KrasnoeBeloe
5:10 PM — Why Studeynikov needed the merger
6:33 PM — How much is KrasnoeBeloe worth today
7:04 PM — Russia's most secretive billionaire: how he achieved it
8:50 PM — How an empire was built on weaknesses
9:50 PM — Episode Summary

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