In this episode of the "Resolved" podcast, our guest is Svetlana Rodina, founder of the clothing brand "Sveta Rodina." Svetlana rose from model to managing Manolo Blahnik in Russia. In 2016, she took out a 1 million ruble loan and launched her brand, which has been operating in the mid-up segment for ten years now. Our second guest is Gosha Kartsev, a stylist, blogger, and entrepreneur. He has three brands: clothing, eyewear, and jewelry.

In this episode, we discuss:
Where does clothing production begin?
How to find and vet a clothing contractor without losing money.
Why mini-drops are more profitable than large collections.
Where should a young brand sell: online, showroom, or department store?
Does a personal brand help sales?
The biggest mistakes at the start.

0:00 What is this episode about?
1:48 Svetlana Rodina's Journey: From Model to Her Own Brand
7:54 Gosha Kartsev's Journey: From Journalism to Founder of Three Brands
11:21 Where Does Clothing Production Begin?
15:40 Where Did Svetlana Rodina's First Million Go?
17:05 What Is Brand DNA?
20:00 How Can a Small Fashion Brand Build Sales?
22:29 What Are Minidrops and Why Do Brands Need Them?
23:29 Do Social Media Work for Clothing Promotion?
26:58 How Many Pieces Does It Take to Launch a Collection?
31:34 Where Can I Find a Manufacturer and How Can I Verify It?
37:28 Why Have Tailoring Prices Increased Exactly?
39:18 Analyzing Ads for Sewing Workshops and Tailors on Avito
48:35 How a Contractor Disrupted the Launch of a New Collection
50:58 Online or Showroom: Where to Sell?
56:38 Why is it Important to Read Cooperation Agreements with Department Stores?
57:18 Does a Personal Brand Help Sales?
1:00:39 Major Mistakes
1:04:59 Quick Show
1:09:46 Summary

Enjoy!

Podcast Host: Artem Kumpel, Senior Managing Director of Avito.

Podcast Guests:
Svetlana Rodina, Founder of the Sveta Rodina clothing brand.
Gosha Kartsev, Stylist, Blogger, and Entrepreneur.