Stop Guessing SEO: How to Let Google Tell You What to Rank For
Edward Sturm
13,553 views
E913: Practical, repeatable ways to use Google Search Console to make better SEO decisions without guessing.
Instead of relying on assumptions, third-party tools, or long content cycles, this conversation focuses on using Google’s own data to identify what your site is already eligible to rank for - and how to expand from there.
We cover real workflows you can apply immediately, whether you’re working on a small site or managing SEO at scale.
David Quaid joins the show!
We cover:
How to use Regex in Google Search Console to analyze branded vs non-branded searches
Why Search Console withholds data and how to work with wider query sets to get more accurate insights
How to identify question-based queries Google already associates with your site
Using Search Console to find page-two keywords that signal topical readiness
Turning “People Also Ask”-style queries into scalable FAQ and content structures
How internal linking and subfolders transfer topical authority across related pages
When expanding topical authority helps - and when it starts to hurt
A low-risk method for publishing many small pages to test ranking potential
How to use AI to speed up content production without committing to long editorial cycles
Deciding which pages are worth improving after Google shows you what ranks
This episode is focused on process, not theory - how to reduce uncertainty, shorten feedback loops, and let Google’s behavior guide your SEO strategy.
⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid
⭐️ David Quaid on LinkedIn - LinkedIn: davidquaid
⭐️ David Quaid’s agency - https://primaryposition.com/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Welcome Back, David Quaid!
00:49 Using Regex in Google Search Console
01:34 Understanding Branded vs. Non-Branded Searches
06:30 Privacy Concerns in Search Queries
11:08 Expanding Topical Authority with Regex
15:49 Implementing GEO SEO Strategies
19:54 SEO Keyword Strategy
20:16 Leveraging Topical Authority
20:21 Linking Strategies for SEO
20:59 Creating Hub Pages
21:45 Content Types and Formats
22:12 Local SEO Insights
23:08 Understanding Google's Ranking Factors
24:24 Expanding Topical Authority
26:08 Managing Content Decay
27:02 Using AI for Content Creation
31:41 Optimizing Content for Rankings
36:24 Final Thoughts and Farewell
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#keywordresearch #searchengineoptimization #googlesearchconsole
20 Comments
Thank you Edward and David for this great podcast...
You've brought really cool people here, like the guy who talked about local SEO and another guy who talked about conversion rate optimization. Crazy. I still go back there to re-listen.
I run a home-based gutter company (service-area business, address hidden, customers never visit me). Lots of small gutter companies near me show a physical address and rank well — for a brand-new home-based SAB, is a visible address actually a real ranking edge, or should I stay hidden and lean on reviews/content? Trying to tell if it's a real lever or just a risk I'm right to avoid.
Stop Guessing SEO: How to Let Google Tell You What to Rank For
Edward Sturm
13,553 views
E913: Practical, repeatable ways to use Google Search Console to make better SEO decisions without guessing.
Instead of relying on assumptions, third-party tools, or long content cycles, this conversation focuses on using Google’s own data to identify what your site is already eligible to rank for - and how to expand from there.
We cover real workflows you can apply immediately, whether you’re working on a small site or managing SEO at scale.
David Quaid joins the show!
We cover:
How to use Regex in Google Search Console to analyze branded vs non-branded searches
Why Search Console withholds data and how to work with wider query sets to get more accurate insights
How to identify question-based queries Google already associates with your site
Using Search Console to find page-two keywords that signal topical readiness
Turning “People Also Ask”-style queries into scalable FAQ and content structures
How internal linking and subfolders transfer topical authority across related pages
When expanding topical authority helps - and when it starts to hurt
A low-risk method for publishing many small pages to test ranking potential
How to use AI to speed up content production without committing to long editorial cycles
Deciding which pages are worth improving after Google shows you what ranks
This episode is focused on process, not theory - how to reduce uncertainty, shorten feedback loops, and let Google’s behavior guide your SEO strategy.
⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid
⭐️ David Quaid on LinkedIn - LinkedIn: davidquaid
⭐️ David Quaid’s agency - https://primaryposition.com/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Welcome Back, David Quaid!
00:49 Using Regex in Google Search Console
01:34 Understanding Branded vs. Non-Branded Searches
06:30 Privacy Concerns in Search Queries
11:08 Expanding Topical Authority with Regex
15:49 Implementing GEO SEO Strategies
19:54 SEO Keyword Strategy
20:16 Leveraging Topical Authority
20:21 Linking Strategies for SEO
20:59 Creating Hub Pages
21:45 Content Types and Formats
22:12 Local SEO Insights
23:08 Understanding Google's Ranking Factors
24:24 Expanding Topical Authority
26:08 Managing Content Decay
27:02 Using AI for Content Creation
31:41 Optimizing Content for Rankings
36:24 Final Thoughts and Farewell
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#keywordresearch #searchengineoptimization #googlesearchconsole