why this new pricing structure is the best way to sell web design
Payton Clark Smith
7,401 views
Join my Skool community:
https://www.skool.com/aiwebagency
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Most web designers are pricing their work all wrong โ and it's making every sale harder than it needs to be.
In this video I break down why the traditional "big ticket, 50% upfront" website model is a tough sell for most clients, and the pricing shift that makes it dramatically easier to close deals โ especially with cold outreach and paid ads.
You'll learn:
Why the classic custom website offer is hard to sell (and why that's not your fault)
How to restructure your pricing to remove risk for the client
What to include with a monthly retainer to make it sticky and hard to cancel
How to build a templated local business offer you can sell at scale
Why this model positions you better as AI changes the industry
๐น๐น๐น
๐ [FREE TEMPLATE โ Local Business Site Template]: https://bit.ly/pest-ghl
๐ Learn to get more web design clients: https://www.paitpro.com
๐ Find local businesses that need a new website: https://www.uglysitescraper.com
๐ SEO tool for Webflow & Framer: https://www.semflow.com
๐น๐น๐น
CHAPTERS:
0:00 intro to pricing web design
4:07 How to take the risk away from our clients
6:18 How much should I charge for a website
11:35 The keys to pricing web design at a low recurring rate
#webdesign #webdesignbusiness #localwebdesign #freelancewebdesign #webdesignclients #monthlyrretainer #recurringrevenue #sellwebsites #coldoutreach #websitebusiness
why this new pricing structure is the best way to sell web design
19 Comments
Thou its not as drastic of a drop as 10k to 300/mth, instead about 900/mth. Most of the projects I did previously were just 5k on average so by this month my 1st client already paid as much as the full package, and they just signed for the next 6 months!
With how the market is right now I rather put more effort to retain a client than the rinse and repeat method it used to be.
If you were to start stdying marketing today how would you go about it?
Anyways, thank you for the video.
why this new pricing structure is the best way to sell web design
Payton Clark Smith
7,401 views
Join my Skool community:
https://www.skool.com/aiwebagency
๐น๐น๐น
Most web designers are pricing their work all wrong โ and it's making every sale harder than it needs to be.
In this video I break down why the traditional "big ticket, 50% upfront" website model is a tough sell for most clients, and the pricing shift that makes it dramatically easier to close deals โ especially with cold outreach and paid ads.
You'll learn:
Why the classic custom website offer is hard to sell (and why that's not your fault)
How to restructure your pricing to remove risk for the client
What to include with a monthly retainer to make it sticky and hard to cancel
How to build a templated local business offer you can sell at scale
Why this model positions you better as AI changes the industry
๐น๐น๐น
๐ [FREE TEMPLATE โ Local Business Site Template]: https://bit.ly/pest-ghl
๐ Learn to get more web design clients: https://www.paitpro.com
๐ Find local businesses that need a new website: https://www.uglysitescraper.com
๐ SEO tool for Webflow & Framer: https://www.semflow.com
๐น๐น๐น
CHAPTERS:
0:00 intro to pricing web design
4:07 How to take the risk away from our clients
6:18 How much should I charge for a website
11:35 The keys to pricing web design at a low recurring rate
#webdesign #webdesignbusiness #localwebdesign #freelancewebdesign #webdesignclients #monthlyrretainer #recurringrevenue #sellwebsites #coldoutreach #websitebusiness
why this new pricing structure is the best way to sell web design