Klaviyo Email Marketing Tutorial For Beginners (FULL SETUP)

Max Sturtevant

Max Sturtevant

125,845 views

Work w/ My Agency: https://calendly.com/maxwellcopy/disc...

Join My Course / Community: https://www.skool.com/email-marketerz...

Free docs and guides: https://docs.google.com/document/d/1V...

Agency Website: https://www.wellcopy.net/

If you're new to my channel, my name is Max Sturtevant. I'm the founder and CEO of Wellcopy, a premium email marketing agency helping 7-9 figure brands scale with email.

How I got here…

2019 - Started my first business flipping sports cards online.
2020 - Transitioned into copywriting, then email marketing.
2021- Became head email marketer at multiple 8-figure e-commerce brands
2023 - Started Wellcopy with 3 clients, bringing those in-house systems to the agency level.
2023 - By year-end, scaled to 8 clients.
2024 - Grew to 30 clients, crossing into 7-figures.
2025 - Now serving 100+ clients and generated over $200 million in total revenue for our brands

What you'll learn on this channel:

Everything I teach is grounded in real email campaigns with real numbers from 7, 8, and 9-figure brands.

My mission with this channel is to make the advanced email marketing playbook accessible to everyone so you don't have to spend years figuring it out like I did.

Let's grow,

-Max 🚨 Join My FREE Live Email Marketing Masterclass on Tue, April 7th: https://wellcopy.live/

Work with my agency: https://calendly.com/maxwellcopy/disc...

Join my email marketing community: https://www.skool.com/email-marketerz...

Get Consulting: https://www.wellcopy.net/email-inside...

Free docs and guides: https://docs.google.com/document/d/1V...

Website: https://www.wellcopy.net/


If you're new to my channel, my name is Max Sturtevant. I'm the founder and CEO of Wellcopy, a premium email marketing agency helping 7-9 figure brands scale with email.

How I got here…

2019 - Started my first business flipping sports cards online.
2020 - Transitioned into copywriting, then email marketing.
2021- Became head email marketer at multiple 8-figure e-commerce brands
2023 - Started Wellcopy with 3 clients, bringing those in-house systems to the agency level.
2023 - By year-end, scaled to 8 clients.
2024 - Grew to 30 clients, crossing into 7-figures.
2025 - Now serving 100+ clients and generated over $200 million in total revenue for our brands

What you'll learn on this channel:

Everything I teach is grounded in real email campaigns with real numbers from 7, 8, and 9-figure brands.

My mission with this channel is to make the advanced email marketing playbook accessible to everyone so you don't have to spend years figuring it out like I did.

Let's grow,

-Max