Mercadona has a turnover of 40 billion euros a year.
How does it do it? And what's behind Spain's most powerful supermarket?
In this video you'll discover:
How 8 small-town butcher shops in Valencia became an empire
The suicidal decision in 1993 that almost destroyed Mercadona
The model that Harvard studies (and that puts the customer above shareholders)
Why your brain can't stop shopping at Mercadona
The invisible army of 2,000 factories that manufacture everything you buy
The suppliers who lost everything because they depended on Mercadona
What will happen when Juan Roig, at 76, relinquishes the reins
This is the story of Juan Roig, the son of a Valencian pig farmer who today has 7.9 billion euros. And the story of a business model that is, at the same time, the best and the most dangerous aspect of Spanish capitalism.
Sources used:
Mercadona Annual Report 2024 (info.mercadona.es)
Kantar Worldpanel — Market Share Spain 2025
Forbes Spain — Fortunes Ranking 2025
Harvard Business School — Mercadona Case Study
Expansión, El Economista, Vozpópuli, Infobae Spain, etc.
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Mercadona has a turnover of 40 billion euros a year.
How does it do it? And what's behind Spain's most powerful supermarket?
In this video you'll discover:
How 8 small-town butcher shops in Valencia became an empire
The suicidal decision in 1993 that almost destroyed Mercadona
The model that Harvard studies (and that puts the customer above shareholders)
Why your brain can't stop shopping at Mercadona
The invisible army of 2,000 factories that manufacture everything you buy
The suppliers who lost everything because they depended on Mercadona
What will happen when Juan Roig, at 76, relinquishes the reins
This is the story of Juan Roig, the son of a Valencian pig farmer who today has 7.9 billion euros. And the story of a business model that is, at the same time, the best and the most dangerous aspect of Spanish capitalism.
Sources used:
Mercadona Annual Report 2024 (info.mercadona.es)
Kantar Worldpanel — Market Share Spain 2025
Forbes Spain — Fortunes Ranking 2025
Harvard Business School — Mercadona Case Study
Expansión, El Economista, Vozpópuli, Infobae Spain, etc.
🔔 Subscribe for more business stories