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HTC Phones - From Biggest Smartphone Maker to Nothing!

ColdFusion

2,395,235 views

HTC was an absoloutly influenial smartphone brand, but over the years, they've gone from number one to zero. What exactly happened? In this video we explore the story.
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Sources:

https://www.theunwired.net/?item=vide...

https://www.digitaltrends.com/mobile/...

https://www.fastcompany.com/3017928/3...

https://www.bbc.com/news/business-341...

https://en.wikipedia.org/wiki/HTC

https://www.htc.com/us/about/

https://www.theverge.com/2015/3/20/82...

https://www.theverge.com/2016/6/22/11...

https://www.theunwired.net/?item=vide...

https://www.phoneyear.com/htc-rise-an...

https://en.wikipedia.org/wiki/Cher_Wang

https://en.wikipedia.org/wiki/First_I...

//Soundtrack//

Sublab - So in Love

Sergey Alekseev - Sunet on Sea

Croquet Club – Only You Can Tell (Original Mix)

Blue States - Vision Trail

Personal Best (Keith Sweaty Remix)

DJ Seinfeld - U

Montell Fish - Jam Session

Nova Nova - Tones

Japanese Wallpaper - Arrival

Burn Water - Does it Get Easier?

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Producer: Dagogo Altraide

20 Comments

@gaccer 6 years ago

I remembered HTC, they were everywhere during the early 2010s. Their phones were reliable too. Such a shame.

@albeerahman 4 years ago

when he said, "If you owned one, you loved it." I felt that. 🥺

@truestory7341 5 years ago

A man who stop marketing to save money is like a man who stops clock to save time. Henry Ford

@meroinheroin 3 years ago

HTC phones were my favorite. They had the best speakers I've ever used on a mobile phone and they always felt premium and ahead of their time.
I use Google Pixels now but would love for HTC to come back.

@Alpha4Sierra 6 years ago

When you said "Let's see the rise and fall of HTC", I was saddened. HTC has a special place in my heart. From my first ever smartphone HTC Velocity to the reknowned HTC M8 and finally the HTC 10. I've only ever had four smartphones in my life, and HTC makes up 75%. They were amazing pieces of engineering.

@iCoolaxe 6 years ago

Man, when the HTC One M7 came out, it was the coolest phone I'd ever seen.

@chesskaboomgustz3755 6 years ago

If you ignore Marketing, Market will ignore you.

@Trickster310YT 3 years ago

HTC holds a special place in my heart

@SelvaM_zXi_ 6 years ago

You know the company is going to make a comeback when the CEO comes in a hoodie.

@PeterdaPanda 6 years ago (edited)

HTC changed from High Tech Corp. to “Help This Company”. Companies rise and fall, hopefully they can rise back again.

@Dom1337 6 years ago

They started dying when they stopped using aluminium cases

@SmuggiNOLA 3 years ago

“The screen is too big,” iPhone using classmates commenting on my htc, circa 2010.

@ninjanerdstudent6937 6 years ago

HTC: we are quietly brilliant.
Me: yea, I'll say, you were a bit too quiet.

@casualsuede 6 years ago (edited)

Having worked at HTC from 2010 to 2013 doing go to market (GTM)marketing, I would agree with you on a lot of these things, especially on management. HTC management was so f××ked up, undermining how great the product was. I launched about 20 phones for HTC at the time, mainly for the t-mobile account, from the HTC Sensation 4G (fun fact, Peter Chou wanted to call the phone the Passion 4G, I sort of overrode him on that awful name), a bunch of mytouch devices, the Wildfire S, the HTC ONE S and X and the Amaze 4G (sad to see it was mentioned in the video as one of the phones with poor naming convention).

I left for Samsung and helped launch the GS4 and Note3 in the US. While the company operations was much more professional, but I definitely felt more like a cog in a machine than the control I had at HTC.

@MikePhoenix007 6 years ago (edited)

The HTC One still holds the title of the best looking smartphone of all time in my opinion.

@kage7772 3 years ago

I honestly loved my HTC One M7. It was by far the most satisfying phone I can remember

@TheSektorz 6 years ago

At the end of the day it's just a company trying to make money. I've learned over the years that it's a terrible idea to get emotionally attached to a brand name or product, unless it's due to nostalgia