Ito City's popular mobile supermarket, the "Yutaka-go."
With many hills in the city, the nearest supermarket can take over 30 minutes by car, making it a lifesaver for those struggling to find their groceries.

But the reason for its popularity isn't just because it delivers groceries.
They start work at 3:30 a.m., when it's still dark...preparing for something without a break!

A closer look at Ito City's unique mobile supermarket!
We uncover the secret behind its popularity, which has people eagerly awaiting it.
(Broadcast May 2, 2023)


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