Your Facebook ads start strong for a day or two - then, right around day three, they fall off a cliff. Same creative, same audience, same budget, and nothing you change brings them back. It isn't your creative, and it isn't the algorithm just having a bad week.

So you do what every operator does. You test new creatives, rewrite the copy, widen the targeting, swap ABO for CBO, nudge the budget up and down. It works for a little while... then crashes the exact same way. And when none of it holds, you blame the latest update, launch a fresh batch of ads - and stumble onto the same problem all over again. Sound familiar?

Here's what almost nobody checks: the reason your ads die isn't anywhere inside your campaign. It's sitting one layer above it, in a place your Ads Manager will never flag - and it's been draining advertisers since long before you noticed. Which means every fix you've reached for was aimed at the wrong thing the whole time, while you kept paying to find buyers Facebook could no longer see. Once you can actually see the real cause, getting your ads working again is surprisingly simple - and it has nothing to do with touching your creative.

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