YOU PAID FOR THE LOGO? Why Bose Bought McIntosh and Sonus faber
The Fallen Giant | BART
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@fallengiantstories
Why do some audiophiles dismiss Bose while owners keep listening for decades? This history of Bose explores the gap between enjoying your music and judging how accurately a speaker reproduces it.
Chapters
00:00 Why Bose Divides Listeners
02:22 Amar Bose: How It All Began
06:29 The First Speakers and the Bose 2201
08:21 Bose 901: The Sound That Divided Listeners
12:12 Consumer Reports and the Supreme Court
15:44 Wave and Acoustimass: Big Sound, Small Speakers
18:47 QuietComfort: How Bose Took on Noise
22:27 Bose in Cars
24:39 Why Amar Bose Gave His Shares to MIT
25:58 Sonos, SoundTouch and App-Controlled Music
28:42 Apple and Sony: New Competition
30:03 Why Bose Closed 119 Stores
34:07 Buying McIntosh and Sonus faber
36:48 What SoundTouch Lost
39:22 What Bose Customers Were Paying For
From Amar Bose and the unusual 901 to Wave, Acoustimass and QuietComfort, this audio history follows a company that won over customers without winning over every critic. How did small systems find a place in living rooms, and noise-cancelling headphones become part of life on the road?
In 2020, Bose announced the closure of 119 stores in North America, Europe, Japan and Australia. The company kept operating, then acquired McIntosh Group, including McIntosh and Sonus faber, in 2024. We explore how Bose changed as the way people listened changed around it.
💬 What Bose equipment did you or your parents own — and what did you enjoy about its sound?
đź”” Subscribe to The Fallen Giant for the stories behind the brands you remember: @fallengiantstories
Watch our JBL story: WHAT HAPPENED TO THE OLD JBL? How an Audio...
#bose #hifi #audiophile #audiohistory #vintageaudio #bosequietcomfort #bose901 #boseacoustimass #bosewaveradio #amarbose #mcintosh #sonusfaber
1 Comments
YOU PAID FOR THE LOGO? Why Bose Bought McIntosh and Sonus faber
The Fallen Giant | BART
693 views
Subscribe to the channel!
@fallengiantstories
Why do some audiophiles dismiss Bose while owners keep listening for decades? This history of Bose explores the gap between enjoying your music and judging how accurately a speaker reproduces it.
Chapters
00:00 Why Bose Divides Listeners
02:22 Amar Bose: How It All Began
06:29 The First Speakers and the Bose 2201
08:21 Bose 901: The Sound That Divided Listeners
12:12 Consumer Reports and the Supreme Court
15:44 Wave and Acoustimass: Big Sound, Small Speakers
18:47 QuietComfort: How Bose Took on Noise
22:27 Bose in Cars
24:39 Why Amar Bose Gave His Shares to MIT
25:58 Sonos, SoundTouch and App-Controlled Music
28:42 Apple and Sony: New Competition
30:03 Why Bose Closed 119 Stores
34:07 Buying McIntosh and Sonus faber
36:48 What SoundTouch Lost
39:22 What Bose Customers Were Paying For
From Amar Bose and the unusual 901 to Wave, Acoustimass and QuietComfort, this audio history follows a company that won over customers without winning over every critic. How did small systems find a place in living rooms, and noise-cancelling headphones become part of life on the road?
In 2020, Bose announced the closure of 119 stores in North America, Europe, Japan and Australia. The company kept operating, then acquired McIntosh Group, including McIntosh and Sonus faber, in 2024. We explore how Bose changed as the way people listened changed around it.
💬 What Bose equipment did you or your parents own — and what did you enjoy about its sound?
đź”” Subscribe to The Fallen Giant for the stories behind the brands you remember: @fallengiantstories
Watch our JBL story: WHAT HAPPENED TO THE OLD JBL? How an Audio...
#bose #hifi #audiophile #audiohistory #vintageaudio #bosequietcomfort #bose901 #boseacoustimass #bosewaveradio #amarbose #mcintosh #sonusfaber
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