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Food Theory: Yes, The Knock Off Is BETTER!

The Food Theorists

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Are you a brand name or store brand kind of person? People generally fall on one side or the other for various reasons. Today, I want to explore what those are and see if there is really a BETTER option. Will the generic brands rise above their bad reputations? Will the brand names fail to meet the hype? Let's test some food!

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Credits:
Writers: Matthew Patrick, and Luke Barats
Editors: Pedro Freitas, Forrest Lee, Alex "Sedge" Sedgwick, and Koen Verhagen
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman

#KnockOff #KnockOffFood #Soda #Chocolate #Food #Generic #GenericFood #Grocery #Supermarket #FoodTheory #MatPat #GameTheory #FilmTheory

20 Comments

@SchizoSchematic 4 years ago

Former food manufacturing employee here; can confirm that we had four different labels slapped on to the EXACT SAME PRODUCT coming off of our processing line, two of which were for the same brand! They all had different marketing spins, too- one was "farm fresh", one was "all natural", you get the gist. All for the exact same product, no change in anything from the ingredients to the machine settings.

@TheRealGuywithoutaMustache 4 years ago

Very nice. You just confirmed that the generic brands are literally the same in every way, and they're cheaper because the studies showed that people tend to trust big name brands more than the "knock off" versions. Wonder how many people are going to save more money now, because of this video.

@justaaccount8083 3 years ago

I live in the UK and whenever pringles changed the recipe for their sour cream and onion flavour to something honestly disgusting I started buying a knock off brand, the fact I got something for less than half the price and I tasted pretty close to how I remember just shocked me

@laurendenise247 4 years ago

I find it ironic that Matt says “Are we drinking the Kool-aid when we should be drinking the Flavor-aid” considering Flavor-aid was the actual drink used in the Jonestown Massacre, not Kool-aid.

@kerricaine 4 years ago

i still remember having a "hol-up" moment working at walmart's stock room. started unpacking some crates of cereal, and noticing the generic and kelloggs brand ones all had the same product, batch and factory info on them. the literal only difference was the cardboard box.

@Patterrz 4 years ago

This is why I love Aldi so much, pretty much the same stuff but cheaper

@Ralph2k20 3 years ago

As an Ex-chef, when I cooked, I used 100% generic EVERYTHING, we (the restaurant) did have an issue were people insisted on a brand name cheddar cheese; however, when that very cheese as low in supply we switch it with generic and NO ONE ever knew the difference (yes we adjusted price). But to this day I do buy generic for my large party with my family, you honestly can't tell.

@wraymiller1373 4 years ago

The ABSOLUTE irony of MatPat's "have we all been drinking the Kool-aid, when we should be drinking the Flavor-aid?" line. The cult DID drink the off-brand. So yes. We should be.

@indicaking 4 years ago

As someone who grew up poor, I almost always buy generic. There are certain things like doritos where the generic taste nothing like the name brand and isnt accepted, but for the majority, generic works fine.

@thecutestpariah 4 years ago

An interesting thing I learned while truck-driving is that just about all generic canned goods are the same, like literally. The cans are shipped to a warehouse blank without a label and are then labeled for the store that they are getting shipped to and sent right back out.

@romanaa7070 3 years ago

Yeah as a poor, I have always bought generic brands and have always loved them. At this point I actually prefer and seek them out in the store. I get mad when they're not available because I have to "settle" for the name brand 😂

@nighteule 4 years ago (edited)

Fun fact: Oreo used to be a knockoff brand, but became the brand everyone recognizes when they brutally murdered the previous name brand, Hydrox.

@samlowther9487 4 years ago

I love how Aldi's own-brand dr.pepper is called Professor Peppy.

@cherylestrella8863 4 years ago

I'm surprised MatPat didn't mention another reason why the younger generations are buying generic more often: the power of the dollar. We are all painfully aware that minimum wage does not have the same buying power that it did 25 years ago. When you're living at or below the poverty line, as is the case for many of us nowadays, you simply cannot afford the extra 60 cents for the brand name. That 60 cents needs to be spent on fuel to get to work or transport your kids. Growing up in the 90's, I was raised by a single mom with an excellent job. We bought name brands pretty much exclusively. Today, I would rather save 30 cents here and there buying generic because I need to cut where I can to make sure I can purchase the essentials across the board.

@moistness482 1 year ago

1:52 I love that this is mentioned as a genuine fear. Here's something you probably haven't heard about: somewhat recently in Croatia there's been some drama with a somewhat well known brand called Coca Cola. Long story short there was acid used for cleaning in people's drinks hospitalizing a large number of people. Had this happened to a small brand, the consequences for them would have probably been far greater, but Coca Cola had its reputation and the story was largely forgotten after a couple of months.

@aslandus 4 years ago

"Turns out the store brand is exactly the same, if not better!" Dadpat intensifies

@mumu5263 4 years ago

7:20, i'd actually be really interested in seeing an episode like that about skewing blind taste tests

@chaosmastermind 4 years ago

I mean, us poor people have known this for decades.
We buy generic out of necessity, not preference.
Some of the generics are actually better than name brands too.
Like certain processed meats, drink mixes, and stuff like tuna fish and some snacks.
It's mostly personal preference, but most of that stuff is just as good if not better.

@Lightninggames2024 1 year ago

3:31 we can't forget about "WHAT! NOT BUTTER!?"

@Sean__F 4 years ago

Mat Pat says that “we” should be buying the store brand, yet he’s still drinking Diet Coke instead of the superior store brand from whatever that supermarket he did blind taste tests with.