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High Valuation Of Drinks Company Causes Frustration In The Den | Dragons' Den

Dragons' Den

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Robbie Ward is pitching his company, Drinks Command Ltd. A draught beer system where customers can pull their own pints and avoid queues. He's seeking a £200,000 investment for a 10% equity stake in his business.

Season 13, Episode 14

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An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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20 Comments

@dancutd 3 years ago (edited)

Once in a while the DD channel will release a hidden gem, a pitch i’ve never seen on TV before. Today was the day. It’s like a birthday and Christmas all wrapped into one.

@santino4561 3 years ago

I love how a dragons den video about a high valuation always features Peter's face in the thumbnail

@ThePrimeMinisterOfTheBlock 3 years ago

Unfortunate that Robbie couldn't defend his valuation, it's a good idea

@hauntingvespers-ry7zf 3 years ago

I'd want nothing less than to serve my own pint at a pub, imagine the chaos of that lmao

@alicebenoit3573 3 years ago

No one mentioned that one thing a human barkeep is there to do: cut off the buyer before they over do their self pour.

@colettebrennan1840 3 years ago

I think its the best odea ever .
Every race track should have one

@kdougall652 3 years ago

It's amazing looking back at older pitches which the dragons deemed unimpressive, that now, would be massive hits. Festival credit fobs? Commonplace. Self-serve capability? Exploding in popularity in shops everywhere. Some ideas aren't bad, they're just too ahead of their time

@Andy-fi8et 2 years ago

Sarahs point about consumer cash moving to the companies balance sheet is well made, I feel the same about store gift cards especially with expiry dates (M&S 😡)

@Ben_Jokerr 3 years ago

That look Deborah gave when he mentioned Yo Sushi 🤣🤣

@danjwalker 3 years ago

To date they have installed over 2000 units and are worth roughly $5 million.

@davidloughlin2238 3 years ago

How does it help you beat the queues? You just queue at the machine instead of at bar!

@Josh-tk3oq 3 years ago (edited)

There’s a similar thing at a small restaurant near me in the United States. It’s like 3 guys that own the place and it’s ALWAYS busy, the difference is you get a wrist band and it monitors how much (and what) you pour, and you check out at the end. Doesn’t take the owners away from customers and food preparation.

@n4ht4n80 3 years ago

Not sure if it was this exact company but I’ve used this at footy game before. Think it works pretty well

@James-mv8nu 3 years ago

This is more of a prototype than a finished product. I think with some product development and marketing investment this could be a game changer! I could see premier league clubs being interested in introducing this into their stadiums. However, his valuation was incredibly high considering how early in development the business is.

@GodotOfficial 3 years ago

5:20 that’s such a dumb excuse from Sarah, it’s no different to companies that issue gift cards and never warn customers to use the cash on the card

@peterd788 3 years ago

The point about retained credit is important. London Underground has to account for £500 million in claimable balances on Oyster cards.

@andrewhaydock7115 3 years ago

Why do they always come in with these crazy valuations

@FriskyOCallahan 3 years ago

I used something similar at a local tavern and it was great, however it didn't use a prepaid/credit system. You didn't have to commit to a full 12, 16, or 20 oz glass and could try multiple beers. I can absolutely see the value if he added kegged cocktails like margaritas.