6 Supercar Brands Collapsing in 2026 (And You Won't Guess Number One)
Rare Metal TV | Rare & Exotic Cars
1,928 views
Six supercar and luxury car brands are collapsing in 2026, and the one at number one is the badge almost nobody would bet against. Lotus, McLaren, Bentley, Aston Martin, Maserati and one more are all being hit by the same three forces at once: US tariffs, the collapse of luxury demand in China, and an expensive U-turn on electric cars.
In this countdown we go brand by brand through the real numbers: sales, profit, debt, job cuts, and what it means for you if you own one or want one (resale value, parts and service, and who owns the company five years from now).
What's inside:
#6 Lotus: deliveries down almost half in 2025, a $464M loss and 550 UK jobs cut at Hethel.
#5 McLaren: a close to £900M loss in 2023, a sale to Abu Dhabi and a merger into Forseven, then a 2026 rescue.
#4 Bentley: still profitable, but operating profit down 63% in two years.
#3 Aston Martin: sales up in 2026 and still losing money, with about £1.5B of net debt.
#2 Maserati: from 51,500 cars in 2017 to 7,900 in 2025, down 85%.
#1 The brand everyone thinks is fine: profit down 92% in a single year, and a €6B write-down from its own parent.
Plus: why it's all happening right now, and three checks to make before you buy any car from a brand in trouble.
Chapters:
Six supercar brands are collapsing in 2026 as operating profits evaporate and debt piles up. See the financial reality.
The luxury car sales landscape is facing a reckoning. We break down the balance sheets of six supercar brands struggling to stay afloat in 2026. One manufacturer saw operating profits crater by 92 percent to 413 million euros, while others are drowning in over 1.5 billion pounds of debt despite increasing their volume. This is a look at the volatile market and the unsustainable math behind the badge.
We analyze the sales data and debt loads that define this car industry collapse. From firms that watched their annual output plummet from 51,000 units to under 8,000, to the companies prioritizing volume over margin, this analysis covers the specific financial failures currently redefining the sector. This is the raw data on which supercar financial trouble is built.
Subscribe for a new rare and exotic car breakdown every week: @raremetaltv. Which of these struggling manufacturers do you think will be the first to disappear?
0:00 Three brands, three shocking numbers
1:22 #6 Lotus
3:32 #5 McLaren
5:36 #4 Bentley
7:28 #3 Aston Martin
9:21 #2 Maserati
11:43 #1 The one nobody saw coming
14:40 Why it's happening now: tariffs, China, EVs
16:00 3 checks before you buy
16:40 Which one changes hands first?
Which of these six do you think changes hands first? Tell me in the comments.
Subscribe for more rare and exotic car stories: @raremetaltv
SOURCES
Porsche 2025 results: https://newsroom.porsche.com/en/2026/...
Porsche H1 2026 deliveries: https://newsroom.porsche.com/en/2026/...
VW €6B Porsche write-down: https://www.cbtnews.com/volkswagen-sl...
Porsche 9,000 job cuts: https://www.just-auto.com/newsletters...
Porsche leaves the DAX: https://www.bloomberg.com/news/articl...
Maserati sales collapse: https://www.carscoops.com/?p=3379596
Maserati H1 2026: https://www.italpassion.fr/en/maserat...
Aston Martin H1 2026 results: https://www.investegate.co.uk/announc...
Bentley 2025 results: https://www.audi.com/en/press-release...
Bentley 2024 results: https://cyprus-mail.com/2025/03/24/lu...
McLaren £450M investment: https://europeanbusinessmagazine.com/...
McLaren 2023 loss and sale: https://bmmagazine.co.uk/news/uae-buy...
Lotus 2025 results (SEC filing): https://www.sec.gov/Archives/edgar/da...
Lotus 550 UK job cuts: https://www.itv.com/news/anglia/2025-...
UK–US car tariff deal: https://taxnews.ey.com/news/2025-1025...
China luxury car tax change: https://kpmg.com/us/en/taxnewsflash/n...
This video is for entertainment and general information, not financial or buying advice.
#supercars #carnews #luxurycars
6 Comments
Some brands may not survive. I worry greatly about Aston Martin. Thankfully, no brand is ever truly dead - except maybe Duesenberg. If a marque has panache, someone will buy the name. I nearly bought a DB11 V12, before choosing and F-Type R instead. But I am over 60yo and my next car will be a self-drive electric shuttle of some sort - maybe a successor to a Waymo iPace. So, I guess I don't have to worry about the future of high end cars.
6 Supercar Brands Collapsing in 2026 (And You Won't Guess Number One)
Rare Metal TV | Rare & Exotic Cars
1,928 views
Six supercar and luxury car brands are collapsing in 2026, and the one at number one is the badge almost nobody would bet against. Lotus, McLaren, Bentley, Aston Martin, Maserati and one more are all being hit by the same three forces at once: US tariffs, the collapse of luxury demand in China, and an expensive U-turn on electric cars.
In this countdown we go brand by brand through the real numbers: sales, profit, debt, job cuts, and what it means for you if you own one or want one (resale value, parts and service, and who owns the company five years from now).
What's inside:
#6 Lotus: deliveries down almost half in 2025, a $464M loss and 550 UK jobs cut at Hethel.
#5 McLaren: a close to £900M loss in 2023, a sale to Abu Dhabi and a merger into Forseven, then a 2026 rescue.
#4 Bentley: still profitable, but operating profit down 63% in two years.
#3 Aston Martin: sales up in 2026 and still losing money, with about £1.5B of net debt.
#2 Maserati: from 51,500 cars in 2017 to 7,900 in 2025, down 85%.
#1 The brand everyone thinks is fine: profit down 92% in a single year, and a €6B write-down from its own parent.
Plus: why it's all happening right now, and three checks to make before you buy any car from a brand in trouble.
Chapters:
Six supercar brands are collapsing in 2026 as operating profits evaporate and debt piles up. See the financial reality.
The luxury car sales landscape is facing a reckoning. We break down the balance sheets of six supercar brands struggling to stay afloat in 2026. One manufacturer saw operating profits crater by 92 percent to 413 million euros, while others are drowning in over 1.5 billion pounds of debt despite increasing their volume. This is a look at the volatile market and the unsustainable math behind the badge.
We analyze the sales data and debt loads that define this car industry collapse. From firms that watched their annual output plummet from 51,000 units to under 8,000, to the companies prioritizing volume over margin, this analysis covers the specific financial failures currently redefining the sector. This is the raw data on which supercar financial trouble is built.
Subscribe for a new rare and exotic car breakdown every week: @raremetaltv. Which of these struggling manufacturers do you think will be the first to disappear?
0:00 Three brands, three shocking numbers
1:22 #6 Lotus
3:32 #5 McLaren
5:36 #4 Bentley
7:28 #3 Aston Martin
9:21 #2 Maserati
11:43 #1 The one nobody saw coming
14:40 Why it's happening now: tariffs, China, EVs
16:00 3 checks before you buy
16:40 Which one changes hands first?
Which of these six do you think changes hands first? Tell me in the comments.
Subscribe for more rare and exotic car stories: @raremetaltv
SOURCES
Porsche 2025 results: https://newsroom.porsche.com/en/2026/...
Porsche H1 2026 deliveries: https://newsroom.porsche.com/en/2026/...
VW €6B Porsche write-down: https://www.cbtnews.com/volkswagen-sl...
Porsche 9,000 job cuts: https://www.just-auto.com/newsletters...
Porsche leaves the DAX: https://www.bloomberg.com/news/articl...
Maserati sales collapse: https://www.carscoops.com/?p=3379596
Maserati H1 2026: https://www.italpassion.fr/en/maserat...
Aston Martin H1 2026 results: https://www.investegate.co.uk/announc...
Bentley 2025 results: https://www.audi.com/en/press-release...
Bentley 2024 results: https://cyprus-mail.com/2025/03/24/lu...
McLaren £450M investment: https://europeanbusinessmagazine.com/...
McLaren 2023 loss and sale: https://bmmagazine.co.uk/news/uae-buy...
Lotus 2025 results (SEC filing): https://www.sec.gov/Archives/edgar/da...
Lotus 550 UK job cuts: https://www.itv.com/news/anglia/2025-...
UK–US car tariff deal: https://taxnews.ey.com/news/2025-1025...
China luxury car tax change: https://kpmg.com/us/en/taxnewsflash/n...
This video is for entertainment and general information, not financial or buying advice.
#supercars #carnews #luxurycars
Every figure in this video is sourced. The full list of links is in the description.