LISTEN TO THIS EPISODE IF YOU SHOULD BE EXCITED FOR THE HOLIDAYS BUT INSTEAD YOU’RE BRACING FOR IMPACT

In this episode, we’re talking about the side of holiday strategy that doesn’t get nearly enough attention: capacity. Because creating demand is only half the equation. If your fulfillment, inventory, team, production, customer service, or systems can’t keep up, more sales can actually create more problems.

We’re breaking down how to figure out what would break first if your sales doubled, the three major levers I’m looking at with my clients right now, and how to build capacity before you desperately need it. Because the goal isn’t to survive your biggest sales season of the year, it’s to use Q4 to create a stronger business going into 2027.

If you’re hoping for a huge holiday season but secretly wondering, “What if we actually get the sales we’re aiming for?” You need this conversation before Q4 kicks into high gear.

In this episode:

The hidden ceiling that could be limiting your Q4 sales
Why more revenue doesn’t automatically mean your business is ready for more growth
The first question I want you to ask if your sales doubled tomorrow
Why simplifying your holiday strategy can make your business easier to scale
The operational gaps you need to find before the holiday rush
What you can streamline, eliminate, outsource, or move earlier
Why waiting until November to fix capacity problems is too late
How to stop reacting to fires and start anticipating where they’ll start
Why your Q4 capacity could determine what your 2027 business looks like


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