Paolo Borzacchiello is a leading trainer and speaker in the world of effective communication and sales and is the director of HCE International University.

He has written the bestselling books The Magic Word (Mondadori), The Super Sense (Mondadori), Breathe as if you were happy (Minerva), and The Secret Code of Language (ROI Edizioni).

"The words you use tell you where you come from; the words you choose tell you where you want to go."

A fascinating speech explaining how words can positively or negatively influence our bodies, providing concrete examples.

Let's enter the field of cognitive linguistics: what are the right words for our two brains?

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