In this episode of The True State Podcast, Manuela Vilar hosts Airton Lavirri for a conversation about sales, persistence, the real estate market, digital marketing, leadership, turning points, and building a high-income, self-employed career.

Airton became known as one of the biggest names in the digital real estate market in Brazil, becoming the top salesperson among 2,000 brokers at just 20 years old. He founded the Digital Broker method and has accumulated millions of views with his property videos.

In this episode, you will understand:
Why professional image needs to come before financial results
The difference between knowing how to sell and knowing how to lead a team
The truth about the transition to the digital real estate market
​​Why "video doesn't sell, video only attracts"
How to dominate the studio apartment market in São Paulo while avoiding the "high-end" competition
The automation and AI system To qualify hundreds of leads on Direct

-Why he "fires" clients and why "desire doesn't buy property"
-How to use paid traffic strategically to test the best creatives

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