Great Yarmouth was once one of the wealthiest towns in England, built on herring, trade and a thriving fishing industry. Then came the railway, the Victorian seaside boom, two world wars, the collapse of its foreign markets, the end of the herring fishery, the rise of offshore gas and the transformation of Great Yarmouth into one of Britain's biggest seaside resorts. But the town's fortunes kept changing as each new industry brought prosperity and eventually left behind a different kind of problem.

Today, Great Yarmouth still attracts millions of visitors every year, yet the town faces deprivation, seasonal employment, changing tourism and the legacy of thousands of former guest houses. This documentary follows the remarkable story of how Great Yarmouth became rich, survived disaster after disaster, lost the industries that built it and is now trying to reinvent itself through offshore wind, new investment and regeneration. From the medieval herring trade to the modern seafront, this is the story of why Great Yarmouth changed so dramatically — and why its story is far more complicated than simply saying nobody wants to visit anymore.

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