DON'T Blend In: How Bold Building Materials Marketing Wins You Business | Guest on Inside The Spec
Stefanie Couch
183 views
My dad’s lumber yard spent two years supplying a 30,000 square foot custom home in Alpharetta. I have one photo to show for it.
I joined Megan Kacvinsky of Point to Point and Vardhan Mehta of ACELAB as a guest on Inside The Spec to talk about what that missing proof costs. We get into building materials marketing that shows the work, brand strategy for manufacturers who are tired of competing on price, and why personal branding for executives is the quickest win leadership teams keep skipping. I also share what to post on LinkedIn when your first post feels weird, and why the middle is where good companies go to die.
What’s inside:
✅ The 30,000 square foot Alpharetta home I have one photo of, and why proof is the job media has to do
✅ How Behind the Build started as product training: direct set vs. sash set transoms explained on video
✅ Pulling the thread up and down the channel, from the tree in the forest to the window in the wall
✅ My definition of brand, starting with cattle and John Dutton’s mark
✅ A $29 coffee maker, a $5,000 Miele, and why the middle of the price range is a death by a thousand paper cuts
✅ Why indifference is the enemy, and why showing up 15th out of 30 in ChatGPT means you’re invisible
✅ Megan on the sea of sameness and Gair Maxwell’s five-word website test
✅ Why executives should build their own brands first, and the Forbes profitability stat behind it
✅ Kodak, Blockbuster, and what hiding in the middle really costs
✅ Rage days, Bowser, and the #warpath bracelet that keeps me going
Featuring:
Stefanie Couch, Founder, Grit Blueprint
Megan Kacvinsky, Co-host of Inside the Spec, CEO of Point to Point
Vardhan Mehta, Co-host of Inside the Spec, CEO of ACELAB
Chapter Markers:
00:00 Stefanie Couch on Inside the Spec: Building Materials Marketing
01:16 How a Lumber Yard Kid Built Grit Blueprint
04:06 Why Building Materials Companies Need Project Proof
08:08 Thermally Modified Poplar and Custom Millwork Design Ideas
12:01 How Video Content Trains Building Materials Sales Teams
16:19 Brand Strategy for Manufacturers: Stop Competing on Price
21:18 Why Brands Missing From AI Search Become Invisible
23:15 How to Escape the Sea of Sameness in Building Materials
28:53 Personal Branding for Executives: Why Leaders Go First
33:16 LinkedIn for the Building Industry: Your First Post
38:04 Why Standing Out Beats the Messy Middle
43:57 How Founders Stay Motivated Through Hard Weeks
Learn more about Inside The Spec: https://www.insidethespec.com/
Build Authority. Gain Visibility. Drive Growth.
You do great work. The right people should know it.
Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.
Book a Strategy Call
Ready to become more visible, more trusted, and easier to choose?
https://meetings-na2.hubspot.com/stef...
Join the Newsletter
Get practical strategies and tools to build your authority, grow your visibility, and strengthen your business.
https://421r60.share-na2.hsforms.com/...
Watch More Grit Blueprint
Subscribe for honest conversations and growth strategies for the building industry.
@stefaniecouch
About Stefanie Couch
Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.
Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.
Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
DON'T Blend In: How Bold Building Materials Marketing Wins You Business | Guest on Inside The Spec
Stefanie Couch
183 views
My dad’s lumber yard spent two years supplying a 30,000 square foot custom home in Alpharetta. I have one photo to show for it.
I joined Megan Kacvinsky of Point to Point and Vardhan Mehta of ACELAB as a guest on Inside The Spec to talk about what that missing proof costs. We get into building materials marketing that shows the work, brand strategy for manufacturers who are tired of competing on price, and why personal branding for executives is the quickest win leadership teams keep skipping. I also share what to post on LinkedIn when your first post feels weird, and why the middle is where good companies go to die.
What’s inside:
✅ The 30,000 square foot Alpharetta home I have one photo of, and why proof is the job media has to do
✅ How Behind the Build started as product training: direct set vs. sash set transoms explained on video
✅ Pulling the thread up and down the channel, from the tree in the forest to the window in the wall
✅ My definition of brand, starting with cattle and John Dutton’s mark
✅ A $29 coffee maker, a $5,000 Miele, and why the middle of the price range is a death by a thousand paper cuts
✅ Why indifference is the enemy, and why showing up 15th out of 30 in ChatGPT means you’re invisible
✅ Megan on the sea of sameness and Gair Maxwell’s five-word website test
✅ Why executives should build their own brands first, and the Forbes profitability stat behind it
✅ Kodak, Blockbuster, and what hiding in the middle really costs
✅ Rage days, Bowser, and the #warpath bracelet that keeps me going
Featuring:
Stefanie Couch, Founder, Grit Blueprint
Megan Kacvinsky, Co-host of Inside the Spec, CEO of Point to Point
Vardhan Mehta, Co-host of Inside the Spec, CEO of ACELAB
Chapter Markers:
00:00 Stefanie Couch on Inside the Spec: Building Materials Marketing
01:16 How a Lumber Yard Kid Built Grit Blueprint
04:06 Why Building Materials Companies Need Project Proof
08:08 Thermally Modified Poplar and Custom Millwork Design Ideas
12:01 How Video Content Trains Building Materials Sales Teams
16:19 Brand Strategy for Manufacturers: Stop Competing on Price
21:18 Why Brands Missing From AI Search Become Invisible
23:15 How to Escape the Sea of Sameness in Building Materials
28:53 Personal Branding for Executives: Why Leaders Go First
33:16 LinkedIn for the Building Industry: Your First Post
38:04 Why Standing Out Beats the Messy Middle
43:57 How Founders Stay Motivated Through Hard Weeks
Learn more about Inside The Spec: https://www.insidethespec.com/
Build Authority. Gain Visibility. Drive Growth.
You do great work. The right people should know it.
Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.
Book a Strategy Call
Ready to become more visible, more trusted, and easier to choose?
https://meetings-na2.hubspot.com/stef...
Join the Newsletter
Get practical strategies and tools to build your authority, grow your visibility, and strengthen your business.
https://421r60.share-na2.hsforms.com/...
Watch More Grit Blueprint
Subscribe for honest conversations and growth strategies for the building industry.
@stefaniecouch
About Stefanie Couch
Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.
Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.
Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch