How to Start a Coaching Business (Step-by-Step)
Luisa Zhou
3,472 views
Most coaches don’t fail because they’re bad at coaching. They fail because they build their business in the wrong order. In this video, I break down the 5 stages of a coaching business—so you know exactly what to focus on (and what’s actually a waste of time). If you’ve been stuck trying to “figure it all out”… this will simplify everything.
Stage 1 – Clarity
5 Lies Your Brain Tells You When You Start a Business
5 Lies Your Brain Tells You When You Start...
Find Your Profitable Niche In ONE Sentence How to Find Your Profitable Coaching Niche...
Find a Coaching Niche That Actually Sells How to Choose a Coaching Niche That Actual...
Stage 2 – Proof
All You Need Are Just 1-2 Clients (here’s how) All You Need Are Just 1-2 Coaching Clients...
How & Where to Get Your First Coaching Clients (fast!) How & Where to Get Your First Coaching Cli...
What I’d Do to Get My First Coaching Client in 48 Hours What I’d Do to Get My First Coaching Clien...
Stage 3 – Consistency
How to Get Clients to Pay Premium—No Matter Your Niche How to Charge Premium Prices for Coaching ...
How To Design Your First Coaching Package How To Design Your First Coaching Package ...
All you need is this one sentence marketing plan All You Need is This One Sentence Coaching...
Before your next Discovery Call...WATCH THIS Before your next Coaching Discovery Call.....
First Coaching Session Structure: 3 Steps to Blow New Clients Away First Coaching Session Structure: 3 Steps ...
Stage 4 – Scalability
I Built a 6-Figure Coaching Business in 4 Months. Here’s How. I Built a 6-Figure Coaching Business in 4 ...
Why Your Content Attracts $20 Buyers (Not $10K Clients) Why Your Content Attracts $20 Buyers (Not ...
You’re Closer to $10K Coaching Months Than You Think You’re Closer to $10K Coaching Months Than...
Stage 5 – Freedom
How I Run a 7-Figure Business in 20 Hours/Week How I Run a 7-Figure Business in 20 Hours/...
The Fastest & Simplest Way to a 7-Figure Business The Fastest & Simplest Way to a 7-Figure B...
These Skills Helped Me Make $10M+ These Skills Helped Me Make $10M+
I Changed These 3 Things - My Clients Added 100K+ I Changed These 3 Things - My Clients Adde...
TIMESTAMPS:
00:00 Why most coaching businesses fail
00:37 Stage 1: Find clarity for your coaching business
03:07 How to choose a profitable coaching niche
03:41 Stage 2: Get your first coaching client
03:49 How to get coaching clients without an audience
06:49 Stage 3: Build a coaching business while working a 9-5
07:50 High-ticket coaching offers and pricing
09:13 Simple marketing for coaches
12:06 Discovery calls that don’t feel salesy
11:13 Stage 4: Scale your online coaching business
12:21 Content marketing for coaches
13:22 Sales systems and coaching delivery
13:56 Group coaching, courses, and digital products
14:25 Stage 5: Freedom, leverage, and passive income
15:38 Design a business around your ideal life
16:56 The 4 skills every coach needs
17:30 Fastest ways to increase your income
18:05 How to create your first coaching package
#coachingbusiness
#howtogetclients
#onlinecoaching
#startabusiness
#coachingtips
🚀 Free 9-to-5 Exit Plan:
The Exact Plan I Used to Build a 6-Figure Coaching Business Before Quitting
https://luisazhou.com/exitplan
Who is Luisa Zhou (pronounced "jo")?
Luisa Zhou is a leading entrepreneur, business coach, and investor, who helps people start and scale their own coaching/course business. Her advice has been featured in Forbes, Inc, Entrepreneur, Business Insider, and more.
A Princeton University graduate, Luisa majored in electrical engineering. Before starting her coaching business, she worked as an International Space Station engineer…along with a few different careers. She lives in New York City with her high-school-sweetheart-now-husband, and goofy black German Shepherd, Falco.
————————————————————
❤️ Don't forget to subscribe to my channel, like, comment, and share if you found this video valuable and enjoyed it!
————————————————————
🚀 BUILD YOUR COACHING BUSINESS BEFORE YOU QUIT YOUR JOB
Get my free 9-to-5 Exit Plan -- the exact plan I used to build a 6-figure coaching business before I turned in my notice:
https://www.luisazhou.com/exitplan
👀 Connect with me on Instagram for behind-the-scenes insights on running a 7-figure business:
Instagram: luisa.zhou
✍️ For more tips on building your coaching/course business, visit my blog:
https://luisazhou.com/blog
🧲 Want more ideal clients finding you automatically?
Free PDF: My 4-step Automatic Attraction System
https://luisazhou.com/starthere
🎓 Ready to sell your first course or group program?
Avoid the Top 3 Mistakes New Course Creators Make:
https://luisazhou.com/mistakes
📈 If you're at 6-figures wanting to scale to 7..
Get my Free Mini-Course on Scaling Your Coaching/Course Business to 7-Figures
https://luisazhou.com/empire
11 Comments
Still in clarity stage one.
Thank you Luisa!💪🎯💯
I reviewed your YouTube channel and wanted to share a quick observation.
Your content is extremely valuable and clearly high-quality, especially for aspiring entrepreneurs and coaches.
However, I noticed a pattern from a YouTube search perspective:
* Many video titles are curiosity-driven rather than search-optimized
* They are not fully aligned with high-intent keywords like “how to start a coaching business” or “how to get coaching clients”
* Because of this, a lot of your content may be getting discovered mainly through subscribers rather than new search audiences
With a few small adjustments in titles, keywords, and thumbnail messaging, your existing content could potentially reach a much larger audience organically.
If you're interested, I can break down 2–3 more videos and show specific optimization opportunities.
Either way, really appreciate the value you're creating for entrepreneurs.
Best regards
Afia
How to Start a Coaching Business (Step-by-Step)
Luisa Zhou
3,472 views
Most coaches don’t fail because they’re bad at coaching. They fail because they build their business in the wrong order. In this video, I break down the 5 stages of a coaching business—so you know exactly what to focus on (and what’s actually a waste of time). If you’ve been stuck trying to “figure it all out”… this will simplify everything.
Stage 1 – Clarity
5 Lies Your Brain Tells You When You Start a Business
5 Lies Your Brain Tells You When You Start...
Find Your Profitable Niche In ONE Sentence How to Find Your Profitable Coaching Niche...
Find a Coaching Niche That Actually Sells How to Choose a Coaching Niche That Actual...
Stage 2 – Proof
All You Need Are Just 1-2 Clients (here’s how) All You Need Are Just 1-2 Coaching Clients...
How & Where to Get Your First Coaching Clients (fast!) How & Where to Get Your First Coaching Cli...
What I’d Do to Get My First Coaching Client in 48 Hours What I’d Do to Get My First Coaching Clien...
Stage 3 – Consistency
How to Get Clients to Pay Premium—No Matter Your Niche How to Charge Premium Prices for Coaching ...
How To Design Your First Coaching Package How To Design Your First Coaching Package ...
All you need is this one sentence marketing plan All You Need is This One Sentence Coaching...
Before your next Discovery Call...WATCH THIS Before your next Coaching Discovery Call.....
First Coaching Session Structure: 3 Steps to Blow New Clients Away First Coaching Session Structure: 3 Steps ...
Stage 4 – Scalability
I Built a 6-Figure Coaching Business in 4 Months. Here’s How. I Built a 6-Figure Coaching Business in 4 ...
Why Your Content Attracts $20 Buyers (Not $10K Clients) Why Your Content Attracts $20 Buyers (Not ...
You’re Closer to $10K Coaching Months Than You Think You’re Closer to $10K Coaching Months Than...
Stage 5 – Freedom
How I Run a 7-Figure Business in 20 Hours/Week How I Run a 7-Figure Business in 20 Hours/...
The Fastest & Simplest Way to a 7-Figure Business The Fastest & Simplest Way to a 7-Figure B...
These Skills Helped Me Make $10M+ These Skills Helped Me Make $10M+
I Changed These 3 Things - My Clients Added 100K+ I Changed These 3 Things - My Clients Adde...
TIMESTAMPS:
00:00 Why most coaching businesses fail
00:37 Stage 1: Find clarity for your coaching business
03:07 How to choose a profitable coaching niche
03:41 Stage 2: Get your first coaching client
03:49 How to get coaching clients without an audience
06:49 Stage 3: Build a coaching business while working a 9-5
07:50 High-ticket coaching offers and pricing
09:13 Simple marketing for coaches
12:06 Discovery calls that don’t feel salesy
11:13 Stage 4: Scale your online coaching business
12:21 Content marketing for coaches
13:22 Sales systems and coaching delivery
13:56 Group coaching, courses, and digital products
14:25 Stage 5: Freedom, leverage, and passive income
15:38 Design a business around your ideal life
16:56 The 4 skills every coach needs
17:30 Fastest ways to increase your income
18:05 How to create your first coaching package
#coachingbusiness
#howtogetclients
#onlinecoaching
#startabusiness
#coachingtips
🚀 Free 9-to-5 Exit Plan:
The Exact Plan I Used to Build a 6-Figure Coaching Business Before Quitting
https://luisazhou.com/exitplan
Who is Luisa Zhou (pronounced "jo")?
Luisa Zhou is a leading entrepreneur, business coach, and investor, who helps people start and scale their own coaching/course business. Her advice has been featured in Forbes, Inc, Entrepreneur, Business Insider, and more.
A Princeton University graduate, Luisa majored in electrical engineering. Before starting her coaching business, she worked as an International Space Station engineer…along with a few different careers. She lives in New York City with her high-school-sweetheart-now-husband, and goofy black German Shepherd, Falco.
————————————————————
❤️ Don't forget to subscribe to my channel, like, comment, and share if you found this video valuable and enjoyed it!
————————————————————
🚀 BUILD YOUR COACHING BUSINESS BEFORE YOU QUIT YOUR JOB
Get my free 9-to-5 Exit Plan -- the exact plan I used to build a 6-figure coaching business before I turned in my notice:
https://www.luisazhou.com/exitplan
👀 Connect with me on Instagram for behind-the-scenes insights on running a 7-figure business:
Instagram: luisa.zhou
✍️ For more tips on building your coaching/course business, visit my blog:
https://luisazhou.com/blog
🧲 Want more ideal clients finding you automatically?
Free PDF: My 4-step Automatic Attraction System
https://luisazhou.com/starthere
🎓 Ready to sell your first course or group program?
Avoid the Top 3 Mistakes New Course Creators Make:
https://luisazhou.com/mistakes
📈 If you're at 6-figures wanting to scale to 7..
Get my Free Mini-Course on Scaling Your Coaching/Course Business to 7-Figures
https://luisazhou.com/empire
So I’m curious—where are you right now?
1⃣ Clarity (figuring out what to offer)
2⃣ Proof (trying to get your first client)
3⃣ Consistency (want clients more regularly)
4⃣ Scaling
5⃣ Freedom
Drop your number below—I read every comment, and it helps me know what to make next.