What Riding to Sturgis Really Looked Like in the 1970s

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The Sturgis Motorcycle Rally is on right now — but in the 1970s, the rally was almost beside the point. The RIDE was the event. This is what riding to Sturgis really looked like: the route penciled on paper maps at a kitchen table, the tools under the seat and cash folded in a boot, the two-lane highways at fifty-five, the gas-station owners who asked "Sturgis?", the packs that formed at diner counters, the law that said you never pass a broken-down rider, the Wall Drug signs counting down the prairie, the Badlands, the first sight of the Black Hills rising like a dark shoreline — and the free city park at the end of it, full of the only people on Earth who understood exactly what you'd just done. Twelve hundred miles, earned the hard way, in the era before trailers. If you made the ride — any year, any distance — the front row of this comment section is yours.




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