0:00 Start
1:42 The New Way to Prompt AI: Goals Over Instructions
2:52 AI Is Taking Traditional Digital Marketing Tasks
4:33 Meta AI Will Ask How Many Customers You Want and Give You a Price
6:24 Building 100 Personalized Landing Pages for Different Business Types
11:04 AI Brain Proactively Negotiated a Better Deal Without Being Asked
12:51 AI Brain Refused to Create Fake Reviews Despite Threats
16:10 The Brain Stored the Note That Proved We Decided Against It
18:43 The Questions Business Owners Stop Asking Because of Resource Drain
20:02 We're Doing 20 Times More Work Than We Used To
22:19 The AI Knowledge Gap for Business Owners
24:19 AI Works All Night and Lists Its Decisions in the Morning
25:59 The Brain Teaches You How to Use AI Just by Using It
29:08 Tell AI What You Don't Want, Not Just What You Want
33:58 Websites Are Becoming Like the Fax Machine
35:29 Shopify Created an AI Version for AI Agents to Find Products
37:39 AI Agent Orders Coffee You'll Like Without Being Asked
43:36 If You're Selling Social Media Posting, You're Walking Off a Cliff
44:26 AI Built the Product, Created Social Posts, and Published Them Automatically
47:18 Meta Gets Targeted, Google Sprays Everywhere
The way to prompt AI has fundamentally changed: state the end goal and what you don't want, and let it figure out the steps in between. This was demonstrated through examples including an AI brain that negotiated a subscription to a quarter of the original price without being asked, refused to create fake reviews despite threats, and automated product creation with social post publishing overnight. The broader theme was business owners who know they need AI but don't know where to start, and how an AI brain teaches through use rather than formal training.
What we covered:
The prompting shift: tell AI the end goal and what you don't want, skip instructions. Stated as September's key lesson.
Albert (their AI brain) negotiated a subscription to a quarter price unprompted, and refused to create fake reviews despite threats.
This weekend's plan: 100 personalized landing pages for different business types, same effort one generic page used to take.
Business owners stop asking questions because answers drain staff time. An AI brain returns them immediately and works overnight.
Shopify built AI-only product pages - text data, no design. Websites will become like fax machines.
Warning: selling social media posting is obsolete. Example: AI built a product and auto-published social posts.
Meta gets targeted, Google sprays. Meta charges $500 US monthly for unlimited link posts.
The gap between businesses using AI and those planning to learn it is widening, and the case made was that using an AI brain teaches faster than studying AI as a subject.
0:00 Start
1:42 The New Way to Prompt AI: Goals Over Instructions
2:52 AI Is Taking Traditional Digital Marketing Tasks
4:33 Meta AI Will Ask How Many Customers You Want and Give You a Price
6:24 Building 100 Personalized Landing Pages for Different Business Types
11:04 AI Brain Proactively Negotiated a Better Deal Without Being Asked
12:51 AI Brain Refused to Create Fake Reviews Despite Threats
16:10 The Brain Stored the Note That Proved We Decided Against It
18:43 The Questions Business Owners Stop Asking Because of Resource Drain
20:02 We're Doing 20 Times More Work Than We Used To
22:19 The AI Knowledge Gap for Business Owners
24:19 AI Works All Night and Lists Its Decisions in the Morning
25:59 The Brain Teaches You How to Use AI Just by Using It
29:08 Tell AI What You Don't Want, Not Just What You Want
33:58 Websites Are Becoming Like the Fax Machine
35:29 Shopify Created an AI Version for AI Agents to Find Products
37:39 AI Agent Orders Coffee You'll Like Without Being Asked
43:36 If You're Selling Social Media Posting, You're Walking Off a Cliff
44:26 AI Built the Product, Created Social Posts, and Published Them Automatically
47:18 Meta Gets Targeted, Google Sprays Everywhere
The way to prompt AI has fundamentally changed: state the end goal and what you don't want, and let it figure out the steps in between. This was demonstrated through examples including an AI brain that negotiated a subscription to a quarter of the original price without being asked, refused to create fake reviews despite threats, and automated product creation with social post publishing overnight. The broader theme was business owners who know they need AI but don't know where to start, and how an AI brain teaches through use rather than formal training.
What we covered:
The prompting shift: tell AI the end goal and what you don't want, skip instructions. Stated as September's key lesson.
Albert (their AI brain) negotiated a subscription to a quarter price unprompted, and refused to create fake reviews despite threats.
This weekend's plan: 100 personalized landing pages for different business types, same effort one generic page used to take.
Business owners stop asking questions because answers drain staff time. An AI brain returns them immediately and works overnight.
Shopify built AI-only product pages - text data, no design. Websites will become like fax machines.
Warning: selling social media posting is obsolete. Example: AI built a product and auto-published social posts.
Meta gets targeted, Google sprays. Meta charges $500 US monthly for unlimited link posts.
The gap between businesses using AI and those planning to learn it is widening, and the case made was that using an AI brain teaches faster than studying AI as a subject.